Wayne Scherger: From 2,800 Homes to $2M/Year | The Territory Strategy That Changed Everything

What if the secret to scaling your painting business isn't expanding to more cities, but dominating smaller pockets within your current market?Jesse Tarrin sits down with Wayne Scherger, co-founder of CertaPro Painters and 45-year painting industry veteran, to discuss the counterintuitive strategies that built the world's largest painting company—and how independent painting contractors can use these same principles today.Wayne shares how he went from painting 550 houses in a 2,800-home territory to scaling to $2M+ in revenue in just one year using territory managers (without traditional franchising).Key Topics:The "territory manager" model and how to implement it in your businessWhy targeting smaller geographic areas makes marketing, sales, AND production easierThe ROTOR framework: A proven system for recruiting, onboarding, training, and retaining top talentHow to break into light commercial work (condos, HOAs) for recurring revenueTime management and batching strategies that eliminate wasted drive timeWhat to look for when hiring leaders vs. paintersThe Community Association Institute (CAI) strategy for landing commercial accountsWhether you're a solo operator looking to hire your first employee or a $2M+ business ready to scale to the next level, Wayne's hard-won wisdom from building businesses in both the pre-digital and modern era will give you a clear roadmap forward.About Wayne Scherger:Wayne is a dual US-Canadian citizen who started with College Pro Painters in 1981, co-founded CertaPro Painters in the early 1990s (now the world's largest painting franchise), and currently coaches painting business owners on leadership, scaling, and operations.🎧 Subscribe to the Painter Growth Podcast for more strategies to grow your painting business!