Ways to Wealth EP104: Building Trust Through Video, with Jamie McKenzie

Expert guidance to help you grow, adapt, and plan for what’s next. Try it for free⤵️https://www.eccuity.com/privateIn this episode of the Ways to Wealth Podcast, Charlie is joined by Jamie McKenzie!Jamie McKenzie is a UK-born video production business owner and creative director who has been operating in New Zealand for 22 years. After training in London and working on TV shows and documentaries, he moved to Auckland and founded his production company, targeting the early gap in business video content when the market was still dominated by VHS tapes and CD-ROMs.The conversation explores the shift from polished corporate videos to today’s demand for authentic, story-driven content. Key themes include how trust and audience expectations have changed, the evolution of influencer marketing, and the growing importance of long-form video as brands look to build owned audiences rather than relying on social platforms.They also discuss AI’s role in creative industries, exploring whether it acts as a replacement or a productivity multiplier, and Jamie shares insights into entrepreneurship, adapting to industry disruption, and how businesses can approach video content with clarity and purpose.Check out PURE Video Content Agency here: www.pureproductions.co.nzWatch all episodes of the Ways to Wealth Podcast here: www.eccuity.com/podcasts