Ways to Wealth EP39: Turning Creative Risks into PR Gold, with Jacqui Ansin

Jacqui Ansin is the founder of Lily & Louis, a boutique PR agency known for bold, creative campaigns and long-standing media relationships. After a decade leading Publicis Mojo’s PR division, Jacqui launched her own agency 18 years ago—naming it after her dogs and taking a leap by investing in a premium office space from day one.In this episode, Jacqui shares her entrepreneurial journey, lessons learned from high-risk decisions, and standout PR moments—including the world’s longest wedding dress train and the world’s highest high tea. She and Charlie discuss the evolving media landscape in New Zealand post-COVID, and Jacqui’s recent expansion into the Sydney market in partnership with a former client.The conversation explores the power of storytelling, exclusivity in media, and why creativity and connection remain at the heart of successful PR. For aspiring professionals, Jacqui offers practical advice on internships, networking, and building credibility through experience.Learn more about Lily & Louis at: www.lilyandlouis.comWatch all episodes of the Ways to Wealth Podcast: www.eccuity.com/podcasts#WaysToWealthPodcast #prsuccess #creativeentrepreneur #nzbusiness #publicrelations #mediastrategy #womeninbusiness #entrepreneurjourney #businesspodcast #storytellinginbusiness