Ways to Wealth EP71: The Mindset Behind Business and BJJ, with Marcos Azaro

In this episode of the Ways to Wealth Podcast, Charlie is joined by Marcos Azaro!Marcos is an SEO expert and digital strategist originally from Argentina, now based in New Zealand, who helps businesses climb Google rankings through thoughtful, trust-focused SEO. With a background in web development and an early fascination with Google’s algorithms, Marcos has built a successful SEO consulting business while raising a young family and embracing entrepreneurship.This episode explores Marcos’s journey from full-time work into self-employment, and the mindset it took to balance family life, business growth, and personal development. He shares how consistency, mental toughness, and humility—honed through both business and Brazilian Jiu-Jitsu—have shaped his long-term success.Key themes include the evolving world of SEO in the age of AI, how to build long-term organic visibility without triggering penalties, and why trust-building (via backlinks and authority) still reigns supreme. Marcos also offers his perspective on systemising a service business, creating intergenerational wealth, and the future of a decentralised, freelance-first workforce.A must-listen for business owners, marketers, and anyone interested in mastering digital visibility with integrity.Connect with Marcos Azaro:www.linkedin.com/in/marcosazaroWatch all episodes of the Ways to Wealth Podcast here:www.eccuity.com/podcasts#WaysToWealth #Start-Ups #SEO #DigitalStrategy #AIInMarketing #FreelancerEconomy #MarcosAzaro #GoogleRankings #LongGameMindset #BrazilianJiuJitsu #WealthBuilding #Entrepreneurship