Waze Founder Uri Levine says: Fall in Love with the Problem, Not the Solution

Ep. 209: Basketball, cycling, and skiing shaped this entrepreneur who founded two companies valued at more than $1 billion each. His secret? Concentrating on solving everyday problems that customers face. "When I was building Waze, if I had told you I was creating an AI crowd-sourced navigation system, you wouldn't have cared," he said. "But if I said I was going to help you avoid traffic jams, then you would. When you focus on the problem, it will serve as the North Star of your journey." Our BONUS RESOURCE for this episode includes Don's favorite quotes from today's episode and a reflection question so you can apply today's insights.  Do you want to write a book? In my new role as Publisher at Forbes Books and with the incredible resources and expertise of their team, we're making it easier than ever to help YOU to tell your story. Send us a message here to get started: https://books.forbes.com/don/  Looking for a speaker for your next event? From more than 30 years of interviewing and studying the greatest winners of all time Don offers these live and virtual presentations built to inspire your team towards personal and professional greatness.  Special thanks to Dillon McDonald and Chase Skipper for making this episode possible.