Waze's marketing plan
from Ad Age Marketer's Brief Hosted by Ad Age
Harris Beber, CMO of Google-owned traffic navigation app Waze, updates us on the brand's go-to-market strategy, including how it has come back from tough times in the early days of the pandemic. The brand is leaning into music integrations with the likes of Netflix, including a recent partnership with the streamer's "Sea Beast" movie. Beber also updates us on its deals with big events like the Tour de France, which includes data exchanges meant to reduce traffic congestion.
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This episode is 26 minutes long.
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This episode was published on September 7, 2022.
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