WD-40 Company Q1 2026: Can a Smart Straw Strategy payoff? - 1.8.2026 (004)

The blue-and-yellow can is getting more profitable, but shareholders aren't seeing the cash. In this episode, Susie and Miro dissect a perplexing Q1 2026 for WD-40 Company. Gross margins jumped to an impressive 56.2%—driven by the "premiumization" of the Smart Straw—yet Net Income actually dropped 8%. How does that math work?We break down the massive spike in the "Cost of Doing Business" that spooked the market, the sudden 33% collapse in Asia distributor sales, and why the company is actively trying to sell off its household cleaning brands (goodbye, 2000 Flushes). Is the after-hours stock drop a buying opportunity or a warning sign? Tune in to find out if the "Smart Straw" strategy is enough to save the bottom line. 🛠️📉