We Are Amada with Marcos Moura: From Uncertainty to Doing the Impossible with Matt Ushler

In this very relatable episode of the We Are Amada podcast, Marcos has a conversation with a partner who made the tough decision to make the change from the familiar but unfulfilling world of corporate America. Matt Ushler, owner of Amada Senior Care in Montgomery and Bucks County, Pennsylvania, did what so many of us only dream of doing. After a decorated career in medical sales, Matt found himself burned out from corporate takeovers and constant instability. Just days after getting engaged, and with plans to move into a new home on the horizon, both he and his wife were hit with unexpected layoffs. This unfortunate timing, combined with an uncertain future ahead, became a professional turning point for Matt. In this episode, we talk about:• Starting a senior care business in the middle of a pandemic• The moment Matt knew corporate life was no longer for him • Just why layoffs pushed him toward entrepreneurship• The satisfaction of guiding families toward uncovering benefits• Why the real challenge in home care is staffing, not clients• How he focused on building a culture that retains caregivers while fostering growth • What’s planned next now that his business is growing so quicklyMatt shares how betting on himself paid off both professionally and personally, and how Amada’s approach to long-term care insurance, VA advocacy, and caregiver-first culture set his business apart. From helping families uncover hidden benefits, to doubling revenue through trust and service, and why bad professional news isn’t always so bad, Matt’s journey is proof that it is in fact possible for purpose and profit to go hand in hand.