We are Amada

In this episode, we sit down with Kevin Hall, a dedicated franchise owner of Amada Senior Care serving the Elgen, Illinois, area. Kevin’s journey into senior care is deeply personal, rooted in his childhood experiences with family, and coming full circle later in life. Kevin shares how his path eventually led him from the corporate world to a purpose-driven business that honors the legacy of his first best friend and great-grandmother.Kevin’s background is a fascinating blend of technical expertise and high-level sales. Despite starting with an IT degree and an early career as a business systems coordinator, he eventually transitioned into the pharmaceutical industry, where he excelled as a national sales trainer. This unique combination of systematic thinking and marketing prowess prepared him for the "perfect storm" of opening his own senior care agency alongside his wife and partner, Amber.In This Episode, We Talk About:What Started it All - The Halls’ Origin StoryNavigating the move from a corporate pharmaceutical career to full-time entrepreneurshipTips for successfully running a business with your spouse Why the upcoming demographic shift (The "Silver Tsunami"): makes senior care one of the most critical industries todayThe vital role Amada plays in helping seniors successfully file LTCi claims and navigate complex policiesWhether you are an aspiring entrepreneur or someone approaching a career crossroads, Kevin’s insights offer a masterclass in lead-with-your-heart leadership. He provides a transparent look at the heavy responsibilities of business ownership while highlighting the profound rewards of serving a community. Tune in to learn why Kevin isn't just satisfied with being a successful agency owner and why he’s on a mission to bring light to the darkest days of the families he serves.Happy Listening!

In this episode of the Amada Senior Care Podcast, Marcos Moura sits down with Gwen Smith, co-owner of Amada Senior Care in Charlotte and Lake Norman, North Carolina, for a candid conversation about business ownership, leadership, marriage, faith, and the heart behind serving seniors and their families.Gwen’s journey is more than a story about opening a senior care business. It is a real look at what happens when a husband and wife step into entrepreneurship together, lean into their complementary strengths, and build something meaningful in a space where trust, compassion, and consistency matter every day. From the uncertainty of the early months to the demands of leading in healthcare, Gwen shares what it takes to keep showing up, growing, and building relationships that last.In this episode, Gwen shares:What it is really like to build and run a business with your spouseHow faith, trust, and communication have shaped her partnership with BradWhy the first 18 months can feel like “building the plane while flying it”What new owners should understand if they have never considered themselves “salespeople”Why success in senior care often comes down to presence, not persuasionHow showing up in the community can create trust before a sale ever happensWhy compassion, responsiveness, and consistency matter in every client relationshipThe value of franchise support, shared experience, and learning from other ownersThis conversation is a powerful reminder that building a senior care business is not just about systems, strategy, or growth; It’s about people. Gwen brings honesty, warmth, and practical wisdom to the realities of franchise ownership, especially for anyone wondering what it really takes to lead, serve, and succeed in this deeply personal industry. Listen in for an inspiring look at how commitment, community, and compassion can become the foundation for a thriving Amada Senior Care business.Happy listening!Happy Listening!

In this very relatable episode of the We Are Amada podcast, Marcos has a conversation with a partner who made the tough decision to make the change from the familiar but unfulfilling world of corporate America. Matt Ushler, owner of Amada Senior Care in Montgomery and Bucks County, Pennsylvania, did what so many of us only dream of doing. After a decorated career in medical sales, Matt found himself burned out from corporate takeovers and constant instability. Just days after getting engaged, and with plans to move into a new home on the horizon, both he and his wife were hit with unexpected layoffs. This unfortunate timing, combined with an uncertain future ahead, became a professional turning point for Matt. In this episode, we talk about:• Starting a senior care business in the middle of a pandemic• The moment Matt knew corporate life was no longer for him • Just why layoffs pushed him toward entrepreneurship• The satisfaction of guiding families toward uncovering benefits• Why the real challenge in home care is staffing, not clients• How he focused on building a culture that retains caregivers while fostering growth • What’s planned next now that his business is growing so quicklyMatt shares how betting on himself paid off both professionally and personally, and how Amada’s approach to long-term care insurance, VA advocacy, and caregiver-first culture set his business apart. From helping families uncover hidden benefits, to doubling revenue through trust and service, and why bad professional news isn’t always so bad, Matt’s journey is proof that it is in fact possible for purpose and profit to go hand in hand. 

In this episode of the We Are Amada podcast we have the pleasure of Amada Co-Founder and Owner, Tafa Jefferson, guest hosting a fantastic conversation with Amada superstar, Jon Thomas. Jon serves on the executive team as the Director of National Accounts at the corporate headquarters, and dedicates his extensive experience in long-term care and background in financial planning and insurance to elevating Amada’s industry-wide impact. Jon brings a wealth of expertise to an in depth discussion about how Amada is leading the charge when it comes to innovating and evolving to meet the needs of an aging population.In this episode, they discuss:The Silver Tsunami (the impact of the Baby Boomer generation)Identifying the Critical Gaps in a Broken Healthcare SystemFinding Innovation in FundingIndustry Firsts (groundbreaking direct partnerships home care & insurance)The Human Element in the Age of AIThis conversation provides insights into why it’s essential to stop viewing senior care as a limited non-medical service and start seeing it as a vital role in coordinating the future of healthcare. With the mindset of taking action before the storm arrives, there is an opportunity to lead the conversation, support our caregivers, and change the lives of families in every Amada community.In a world where 10,000 baby boomers reach retirement age every day, the "silver tsunami" is no longer a distant prediction. It’s a reality NOW. Listen in to discover why now, more than ever, there is a dramatic need for a "quarterback" in the broken healthcare system to help families navigate the complex care continuum. Whether you are a healthcare professional, a financial advisor, or someone considering a career change into a high-impact field, this episode reveals the unique opportunities found at the intersection of insurance, financial planning, and compassionate senior care.Happy Listening!

In this episode, we sit down for a long-awaited conversation with the owner of Amada San Antonio, TX, John Paschal, to talk about the transition from the corporate grind to the deeply personal world of senior care. The discussion explores the emotional and operational challenges of starting a franchise, the importance of "burning the boats" to ensure success, and the unique fulfillment that comes from serving the "proudest generation" during their most vulnerable moments.Before entering the senior care industry nearly 10 years ago, John spent over 30 years in consumer electronics retail, including 15 years as a high-level leader for a Fortune 50 big-box retailer. Today, his business has grown into a true family venture, with his wife and sons serving their community with compassion and care.In this episode, we discuss: The Leap from Corporate to FranchiseHis Personal Experience with Senior Care and Unique Insight into the Need for Quality Caregiving Striving to be the "Maserati of Home Care"The Challenges and Rewards of Building a Family LegacyUnderstanding and Serving the Scale of the IndustryThis episode provides valuable insights into the reality of entrepreneurship, especially how to navigate the unknowns of the first few years of a new business. Whether you are a corporate professional considering a career change, or someone currently looking beyond the immediate care for an aging loved one, this episode offers a heartfelt look at how business acumen combined with genuine empathy can create a successful, fulfilling life's work.Happy listening!

In this episode, April and Jason Yun, the proud owners of Amada Senior Care in Greater Fremont, CA, are interviewed by Marcos from the annual Amada conference. This amazing husband and wife partnership share their unique journey from backgrounds in sound design and corporate finance to becoming dedicated advocates for senior care. This discussion shares some fascinating motivations that inspired them to enter the senior care industry, and why they are so very committed to the mission of providing compassionate care and support to seniors and families in their community.What You’ll Hear in This Episode:Jumping from Sound Design to Senior Care The Need to Improve Transitions from Hospital to Home Care Firsthand Experience Navigating the Licensing ProcessTheir Mission-Driven Approach to SalesThe Power of Amada’s Training and SupportIf you long to hear how transforming a personal passion into a meaningful career in senior care can be done, you can’t miss this episode with owners who so proudly reflect Amada’s values.  Happy Listening!

In this episode of the We Are Amada podcast, we had the great pleasure of sitting down with the insightful and charismatic Amada VP of Training and Support, Matt Smith! Before joining Amada, Matt’s professional career took the jump from sales to the senior care industry, where he found his fierce and lasting passion for helping franchise partners provide the best care possible to those who need it most. Matt’s passion and heart for serving others is infectious, you don’t want to miss this episode!During this conversation, we discuss:The Evolution of Home CareThe Rising Costs of 24/7 CareThe Population ShiftAmada's Unique Approach to Funding CareOvercoming the "Dip" in EntrepreneurshipAmada's Industry-Leading Training and Support SystemThis is the perfect episode for anyone who has been wanting to know how Amada supports its partners, as well as the kinds of training in store for every owner. Matt goes into great detail and shares his personal experience with other senior care providers, and just how much Amada stands out from the competition. Happy listening!

In this episode of We Are Amada, we sit down with Charleston, South Carolina owner Don Pratt for a candid, nuts-and-bolts conversation about what it really takes to build a home care business with staying power. With a unique professional background (you'll have to listen to find out!), Don was faced with a decision later in his career; keep going in the same industry, or make a jump into an entirely unknown industry with a business model well outside of his comfort zone. Don shares what ultimately influenced his decision to make the leap, and we discuss what he’s learned so far, including his decision making process, how to keep momentum when things get messy, and how to use numbers as a guide instead of a source of stress.In this episode, we cover:How Don approached ownership in the Charleston market and what helped him gain early tractionThe day-to-day operational realities of home care, and how to prioritize when everything feels urgentWhich performance numbers matter most (and how to stop drowning in reports)Building a dependable team and culture while maintaining quality of care and servicePractical lessons learned: what he’d do differently if starting again today, and what went well the first time aroundIf you’re an owner who needs to understand what story the numbers are telling and feel like the idea of starting from scratch is a daunting prospect, this is the episode for you. This extended episode packed full of information from an entrepreneur paving the road to success, one brick at a time.Disclaimer: We’re here to share a real conversation and get to know the people who elevate the industry. We make no financial claims or guarantees about business results. Any mentions of past performance or personal financial history are simply individual experiences, and results vary. The information shared in this video is provided for general informational purposes and entertainment purposes and does not constitute financial, legal, or business advice. We make no representations, warranties, or guarantees regarding business performance, profitability, or earnings. Any discussion of personal financial background or business outcomes is shared as personal experience and may not be representative of others. The views and opinions expressed are those of the guests and speakers and do not necessarily reflect the views of Amada Senior Care.

In this episode of the "We Are Amada" podcast, Marcos speaks with Luis Vasquez, the proud owner of Amada Senior Care Coral Gables, FL. Luis is a serial entrepreneur with an engineering background who brings a range of experience from a variety of jobs and businesses. Most importantly, he brings his obvious passion for care and improving the quality of life of seniors to this conversation.Luis discusses the road that led him to Amada, sharing his difficult experience with dementia and close family, something that deeply influenced his desire to find a future with purpose. Although Luis is in the early stages of success, he provides a fresh insight into the initial stages of joining the Amada system. In this episode, we discuss: Positive experiences with the support and training he has receivedAttending his first annual conferenceThe three Amada businesses of staffing, placements, and home healthWhat an engineering background made easier, and more difficultAnd the contrast of Amada’s authenticity and honesty with franchise partners to other companiesThe unusual approach Amada takes by being upfront about the need for hard work and passion to be successfulWe were very fortunate to hear from such an experienced entrepreneur who brings a genuine understanding of what it takes to build a successful business, who also recognizes when a company is doing things differently. From following a formula of success, to the value of support systems, to overcoming aspects of a business that prove to be most difficult, Luis was a guest we look forward to inviting back soon. Don’t miss out on this outstanding episode. Happy listening!

In this episode of the We Are Amada Podcast, we have the pleasure of speaking with return guest, Ken Jenson! Operating out of Colorado Springs, CO, Ken was one of the first Amada franchisees to start providing care in the U.S. With so much experience under his belt, Ken has a uniquely informed perspective on the trends that have occurred within the senior care industry, and the improvements Amada Senior Care has added to its business model.In this episode, Marcos and Ken talk about:How Ken found Amada Senior Care, and why he ultimately chose to partner with usWhat is different about our Discovery Days vs. the competitionHis experiences starting his own home care business, and just what is a "Franchise in a Box"?The incredible impact of the Baby Boomers are having on the senior demographicJust why LTCi expertise is so essential when helping families locate fundingKen has a wealth of knowledge to share, and we are so thankful to once more sit down with someone who embodies Amada’s values so consistently. Don’t miss out on this episode if you are looking to hear from an Amada owner who has been there from the beginning, and who still looks forward to many more years of providing life-changing care. Happy listening!

In this episode of the We Are Amada Podcast, we sit down with Correy Web of Sacramento North during the annual Amada conference for a fascinating conversation. Every partnership has a unique heartbeat, but Correy’s story is special: he’s navigating the complexities of business ownership alongside his best friend and business partner, Joel Wilson.Together, they’ve refined a working dynamic that balances personal trust with professional excellence. Correy and Marcos take a deep dive into the massive impact an Amada owner can have on not only the seniors they serve, but on the local workforce and the Veteran community.Key highlights from this conversation include:-The Partnership Blueprint: What it’s really like to operate a business with your best friend.-Strength Discovery: The process of identifying individual lanes to optimize operations.-The Veteran Mission: Leveraging benefits expertise to support those who served.-The Human Connection: Seeing the tangible "fruits of labor" when connecting with families.-The Future of Care: From becoming Long-Term Care insurance specialists to integrating AI technology for superior client service.Whether it’s mastering the placement process or scaling their local community impact, Correy shows us that the right partnership can change countless lives.Happy listening!

In this episode of the We Are Amada podcast, we sit down with long time partner and owner from NorthShore, Illinois, Jenny Novy, to talk about the evolution of senior care and her many experiences with Amada! With a masters degree in gerontology and another in therapeutic recreation, Jenny provides a uniquely educated viewpoint on the industry she has contributed so much to.We discuss: The start of the home care preference waveHer early and ongoing passion for seniorsThe reduction of resources in the aftermath of COVIDExpenses and their steady riseThe real Amada differenceCombining her clinical experience with Amada’s business modelAnd Jenny’s journey from aide to ownerThis is the perfect episode to hear directly from an Amada owner about how she got her Amada location going, and how she went about growing into one of the biggest home care providers in the U.S. And if you’re musically inclined, make sure you stick around to the end! Happy listening!

In this episode of the We Are Amada podcast, we are joined by one of Amada’s very own; Vice President of Healthcare Strategies, Heidi Maddocks! We cover a range of topics in this episode and provide some insight into the inner workings and strategies that drive Amada’s ever evolving support programs and systems. We talk about: Transitioning from one franchise to another, and where Amada stands outLeveraging a home business backgroundWhy Amada’s core values made all the difference when deciding to joinHow we value and nurture partnerships Creating the National Healthcare Strategies DepartmentWhy Amada’s expertise in Long Term Care insurance & VA benefits provide an advantageFrom business ownership, to leading a franchise, to building a nationally trusted brand with Amada, Heidi has a wealth of experience and expertise to share. Don’t miss out on such a great look behind the scenes with someone who joined Amada early and has kept the passion ever since. Happy listening!

In this episode of the We Are Amada podcast, we sit down with the power duo, Greg Hines and Kevin Manuel, to discuss how ‘starting with compassion’ laid the foundation for their Amada legacy! Each bringing their own unique skill-set to the operational side of things, it’s no wonder why their approach to building a lasting network of referral sources resulted in such a degree of ongoing success and growth. These like-minded entrepreneurs turned a close friendship into a powerful partnership under the Amada umbrella, and show no signs of slowing down. When meeting with a family, it is more about having a conversation to understand the loved one's situation and needs, rather than "selling" a product. Families are often at their wit's end and are often referred by a professional after a hospital stay or skilled nursing facility. They work from the understanding that this business is about the people, and if you take good care of the people, the success will follow.From corporate to compassion, Greg and Kevin share insights into:The steps taken to get their business off the groundScratching the entrepreneurial ‘itch’How they leveraged their sales backgrounds to build necessary trustHow they altered their approach to selling services vs. products. Why success takes a ‘100%’ approach, not the ‘dabble when there is time’Why the growing senior demographic ensures an ample customer-base for all home care businessesIt’s rare when a partnership works as well as Greg and Kevin’s, so if you’re considering walking the ownership road one day and are planning on operating with a partner, this is the episode for you! Happy listening!

In the newest episode of the We Are Amada podcast, Amada founder, Tafa Jefferson, sits down with a very special guest and Veteran, Jim Hornbuckle, for a conversation that should not be missed!Jim, himself on service with Amada Senior Care, speaks from personal experience about home care as both a Veteran and someone who utilizes Long Term Care Insurance.    In this episode, we talk about:What went into the decision to join the serviceA particular event that stands out so many years laterHis introduction to home careThe value of Long Term Care InsuranceHow essential good caregiver matchmaking isThe additional safety factor in-home care addsThe benefits of aging in placeThis episode shares a unique perspective from someone intimately familiar with home care, and provides a chance to get to know who we serve on a deeper level. 

Like so many of us do, Amada owner, Halie Moore, had a professional roadmap carefully laid out. And, just like so many of us have experienced, that roadmap was quickly discarded due to a multitude of unforeseen obstacles and challenges. Instead, Halie unexpectedly found out her accounting major was not going to be a part of her future as she had planned on. After an abrupt change of course, she found her groove in medical equipment sales, which introduced her to the joys of providing solutions for the senior community. This joy led to a more serious commitment to home health, and eventually to Amada Senior Care! In this episode, we talk about:Finding her inner entrepreneurThe Discovery Day experienceHer personal connection with caring for loved onesBehind the scenes with Long Term Care Insurance How she advocates for her Veteran populationHer lasting passion for senior care  If you have faced challenges in your professional career, or felt like there is an entrepreneur inside you ready to take the challenge, this episode is for you! Hearing anyone speaking with so much passion can be the spark you’ve been looking for, so do yourself a favor and don’t miss out on this engaging conversation with a truly driven Amada partner.

It’s been awhile, but we had the chance to sit down with Amada Senior Care Co-Founder, Tafa Jefferson, in the most recent episode of the We Are Amada podcast! From how Amada got its start, to how the industry has evolved over the years, Tafa shares his insights into how Amada has weathered economic extremes, as well as where the passion continues to come from.  In this very special episode, we also discussed:The unlikely circumstances behind Amada’s startWhere to go after 'putting your hand on the stove'What really sets Amada apart from the other companiesWhy ‘Recession-Proof’ isn’t just a buzzword Inspired by family, learning to navigate professional sports injuries, and what he learned from devastating business outcomes, there’s not much we didn’t cover during this conversation. So don’t miss out on one of the most entertaining episodes of the year (not to mention the last of 2025)!

Many of us have been faced with a career crossroads. These moments of decision can happen for a range of reasons; being unfulfilled, not being a good fit, or an industry faces turmoil. These planned and unplanned moments often represent an opportunity to stay the course with the profession and industry you know, or to take the jump into something new and unknown. A crossroads is what started Michelle Reed, owner of Amada Pembroke Pines, FL, on her path toward ownership in the senior care industry. In this fascinating episode of the We Are Amada podcast, we talk with Michelle about:What led to an abrupt change of careersLeveraging a non-healthcare background in a home care industryHaving the courage to ‘Make The Leap’Why you should bet on yourselfIf you’ve been thinking deeply about what your current career path and profession are leading toward, it might be time to consider what life as an owner just might look like with a purpose-driven business. 

When someone finds a genuine passion in the work they do, it's a joy to listen to them discuss their motivation, their insights, and their impact. In our newest episode of the We Are Amada podcast, we talk with Amada owner, Sean McLeod, as he shares his personal connection with the veteran care and the expertise he brings to the table for those in the Denton and Frisco, TX area. Here’s what you’ll hear in the episode:How Amada has evolved since joining in 2016Following his father's entrepreneurial exampleMaking the decision to choose AmadaBeing fueled by love of  the missionVA expertise and passion for Veteran care

In this episode of We Are Amada, Marcos Moura sits down with Jack and Mark Standring, part of the family unit that owns and operates Amada Swedesboro, NJ. With multiple generations at the wheel, the Standrings have many insights to share about running a senior care business with family members, the entrepreneurial approach they took to Amada, and what keeps them driven. Attending their first annual Amada Conference, we had a chance to mark the occasion by recording this entertaining episode that shouldn't be missed!  Topics / Key Takeaways:From corporate America to compassionate careThe entrepreneurial spirit that runs in the familyA personal connection to home careDiscovery Day and connecting with Amada's foundersWhen it all came together: getting 'the call'

 In this episode of We Are Amada, Marcos Moura sits down with Tracy Eidson, one of Amada’s earliest franchise partners who now leads thriving offices in both Rocky Mount and Raleigh, North Carolina. Tracy came from the world of IT, not healthcare, but after a chance encounter at a franchise expo, she took a leap of faith. Ten years later, she’s built a deeply personal business — one that now includes her son Finley as her partner. Tracy shares what it was like to launch in a small town, build trust from the ground up, and grow through some of life’s hardest seasons. From the realities of caregiving to the pride of watching her son carry the torch, this episode offers a grounded look at what a decade of commitment, connection, and compassion really looks like in senior care. Timestamps / Key Takeaways:The reality of starting with zero healthcare experienceWhy small towns can be a business advantageGrowing from one client to two territoriesWorking alongside her son in RaleighThe emotional side of caregivingLosing her parents and finding a deeper purposeWhy Amada still feels like family after 10 yearsAdvice for future franchise partners 

In this episode of We Are Amada, Marcos Moura talks with a fellow franchise partner who made the bold leap from a stable sales career into the unpredictable (and deeply rewarding) world of senior care. Kevin shares the lessons he’s learned from building a business rooted in compassion, consistency, and communication. From navigating emergencies and supporting families, to competing in a saturated market, this conversation offers valuable insight for anyone considering a career shift into a mission-driven business. Key Highlights:Why consistency is critical in senior careThe realities of moving from sales to serviceHow to manage expectations with families and caregiversLeading through crisis with professionalismStanding out in a competitive home care marketWhy does clear communication build trustThe overlooked challenges of business ownership 

In today’s episode, Marcos Moura sits down with Greg Johnson, owner of Amada Senior Care in Oklahoma City. From surviving tornadoes to surviving career pivots, Greg’s story is all about grit, humility, and leading with heart. After years in medical sales, he realized it was time for something more meaningful, which led him to Amada. Greg shares what it was like to leave behind a familiar path, embrace the challenges of franchising, and build trust in a deeply personal industry. This conversation goes beyond business—it’s about reinvention, relationships, and finding meaning through service. Key Highlights:What football taught Greg about leadership and disciplineWhy he walked away from comfort to chase purposeThe emotional side of serving seniors and their familiesHow Amada’s support system helped him launch with confidenceRelationship-building vs. lead generation in home careWhy franchising is not for the faint of heart—but worth it

In today’s episode, Marcos Moura sits down with Matt Ushler, owner of Amada Senior Care in Montgomery and Bucks County, Pennsylvania.After a decorated career in medical sales, Matt found himself burned out from corporate takeovers and constant instability. Just days after getting engaged, both he and his wife were laid off, and that turning point led him to launch a senior care business in the middle of a pandemic, just weeks after moving into a new home. Matt shares how betting on himself paid off, and how Amada’s approach to long-term care insurance, VA advocacy, and caregiver-first culture set his business apart. From helping families uncover hidden benefits to doubling revenue through trust and service, Matt’s journey is proof that purpose and profit can go hand in hand. Tune in to hear: • The moment Matt knew corporate life was no longer for him (02:30) • Why layoffs pushed him into entrepreneurship (05:00) • Helping families uncover $18,000+ in long-term care benefits (11:00) • Why staffing — not clients — is the real challenge in home care (16:00) • Building a culture where caregivers stay and grow (18:00) • How his business is growing fast, and what’s next (22:00) 

In today’s episode, Marcos Moura sits down with Kelli Staab and Cesar Pumariega, owners of Amada Senior Care in The Villages, Florida. Kelli and Cesar share their incredible story of launching their senior care business during one of the most difficult times imaginable — the start of the COVID-19 pandemic. With lockdowns in place and families afraid to let anyone into their homes, they faced challenges that would have made most people quit. But through grit, passion, and a mission-driven mindset, they pushed through. They discuss the emotional highs and lows of working in senior care, how they learned to build the right team, and why leading with heart — not just focusing on sales has been key to their growth. Tune in to hear:The chaos of starting a business in a pandemic (00:45)Why genuine connection beats sales tactics (06:30)Lessons learned in managing expenses and growth (15:00)How Kelli and Cesar built trust with clients and referral partners (20:10)Their plans for expanding and building a legacy (28:30)

In this episode of the Amada Senior Care Podcast, Marcos Moura sits down with Gwen Smith, co-owner of Amada Senior Care in Charlotte and Lake Norman, North Carolina.Gwen opens up about what it’s really like running a senior care business with her husband, Brad, and how their marriage, shared faith, and complementary strengths have helped them grow a thriving operation. She shares honest insights about the early challenges, the realities of leadership in healthcare, and what it takes to build lasting relationships in your community.Key highlights: ● What it’s like to run a business with your spouse ● Why the first 18 months feel like “building the plane while flying it” ● What to expect if you’ve never done “sales” before ● Why Gwen believes this business is more about presence than persuasion ● The power of showing up — in scrubs, with compassion, whenever needed ● The importance of community, support, and franchise collaboration

In this episode of the Amada Senior Care Podcast, Marcos Moura sits down with JamesBernoski, owner of Amada Senior Care Lexington and Louisville, Kentucky.James shares his inspiring journey from working as a paramedic and nurse to becominga successful home care business owner. Learn how he transitioned during theuncertainty of COVID, scaled his business using digital marketing, and built apassionate team while maintaining personal connections with both clients andcaregivers.Key highlights:● Why more businesses are born in uncertain times● Challenges of launching a second location during COVID● How digital marketing now drives 70% of his business● Tips for reducing caregiver turnover with real connection● The importance of building a personal brand in home care● How James balances business with life on his Kentucky farm 

Today's episode continues the conversation with Kimberly Akers, Owner and CEO of Amada Senior Care in Mesa, Arizona.Kimberly and her business partner Kris were among the first women to own an Amada Senior Care franchise - which is a challenge in its own right. Kimberly notes that many women-owned businesses struggle to survive their first year or reach significant revenue goals. Despite these odds, Kimberly and Chris have run a successful Amada franchise for nearly a decade.When asked about their secret to success, Kimberly speaks of the fact that you can’t have a plan B. In their case, both partners invested everything they had into the business, even taking out loans to make it work. Taking risks and being 100% committed ultimately led them to success.Moving from corporate America to entrepreneurship is no easy task. Kimberly highlights the need to become knowledgeable in every aspect of the business, from tech issues to managing staff. Their resilience gets tested frequently, as being a leader in an industry where laws change quickly means you can’t catch a break for too long. The biggest test - COVID-19 - is luckily behind them. (and the rest of us!)Tune in to the full episode to hear more from Kimberly Akers on the entrepreneurial journey and the rewards of going all in!Key Insights: 00:25 Women in Business and why it’s difficult 04:40 Entrepreneurship is NOT easy08:44 The true benefits of being your own boss 12:03 Growing from Amada’s foundation

Today’s episode continues the conversation with Jonathan and Cherie Burrough, owners of Amada Senior Care San Diego North.In the previous part of this interview, Jonathan mentioned that 98% of their referral sources happen to be women, which is due to the fact that most of those who have a network of elders are current or ex social workers, case managers and nurses. This makes selling home care a very difficult task for those who have an “executive presence” and are used to selling ROI-driven solutions to businesspeople, as the sales process is completely different when you’re trying to build and nurture relationships where caring is the number 1 KPI.The sales process doesn’t end there. Even when you’ve convinced a nurse that your home care service is up to par, your actual client is the family of the elder. Jonathan says that when you get to the family, you can’t treat it like a regular sales process. Your main goal is to show that you genuinely care about the elders in your care and that you’re not just pushing your agenda. The best way to do it is by becoming an impartial source of information, detaching yourself from the outcome and advising others on the best next step - even if that step is not entering into a business agreement with you. In a world where everyone is out for themselves - your best bet to stand out in the sales process and show that you truly care is to become an unbiased source of information for your potential client. Cherie recalls a recent scenario where they went up against a couple of competing agencies, and the way they stood out is by treating their prospect like family, which boils down to putting their interests above your own - even if it doesn’t directly lead to gaining revenue.Tune into the full episode to learn more on Jonathan and Cherie’s approach to growing their franchise!Key Insights:00:00 Why most of your referrals will be women01:47 Do corporate sales translate over to home care?03:54 What it takes to become the number one choice05:12 The recruiting part of the home care business08:14 Will the kids join the family business?09:36 Should you acquire an Amada franchise?11:45 Why go with Amada?14:36 How Jonathan and Cherie help other Amada owners

Today’s episode welcomes Kimberly Akers, Owner and CEO of Amada Senior Care in Mesa, Arizona. In 2015, Kimberly opened up the 38th Amada Senior Care franchise with her business partner and longtime friend Kris Patmos. When asked about her thoughts back when she began her Amada journey, Kimberly recalls feeling like a maverick - taking on a new challenge that hasn’t been established to the point where success is a guarantee. While the idea of franchising into a newer business model is scary to some, Kimberly saw the potential in the business model and welcomed the challenge ahead.Before moving into Healthcare, Kimberly had a long and esteemed career in the education space. She taught math for 18 years before moving on to Pearson to sell math textbooks. During that time she went through an unfortunate and life changing divorce and had to make a ton of sacrifices to make ends meet. She was a single mother of 3, which made shopping for discounts and scrupulous spending a part of everyday life. Kimberly knew that something had to change and opportunities to recover wouldn’t appear out of thin air. She took it upon herself to make a huge life change and regain control of her own destiny.Tune into the full episode to learn more on how Kimberly Akers took control of her own destiny!Key Insights:00:31 The 38th Amada Senior Care Franchise02:23 From Corporate America to Entrepreneurship04:43 Taking Control of Your Destiny06:53 Self Awareness is a Superpower08:34 Finding Your True Self11:13 How Kimberly and Kris Found Amada

Today’s episode welcomes Jonathan and Cherie Burrough, owners of Amada Senior Care San Diego North.Jonathan and Cherie have been in the senior care space since 2008 - 4 years before Amada Senior Care franchises even existed. Jonathan had met the founders Tafa Jefferson and Chad Fotheringham through coaching football years ago. When Jonathan was making a career transition he met up with them and they proposed the idea of joining Amada Home Care - to which he said yes.Back then Tafa and Chad wanted to open up a facility in San Diego, but the logistics wouldn’t allow them to tackle it singlehanded. The chance meeting with Jonathan allowed him to take a new career step, and for the founders to open the San Diego office with someone at the helm. Even though Jonathan's only home care experience stemmed from his mothers job as a nurse, this initial lack of experience didn’t stop him from taking the leap. Tune into the full episode to learn more on Jonathan and Cherie’s journey with Amada!Key Insights:01:09 How the Burroughs began their home care journey 02:52 Jonathan’s previous career04:32 Cherie’s initial thoughts about joining Amada05:13 The challenge of being a one man show07:15 Jonathan’s road back to Amada09:48 What did it take to succeed in San Diego?12:02 Building a self sustaining referral network 

Welcome back to We are Amada!After a short break, we have returned to bring you more interviews with We are Amada franchisees, partners and team members.Back in 2012 when we had just started franchising, there were two franchise partners that were crazy enough to take our business model and create their own version of Amada Senior Care.Fast forward, we’ve grown to over 200 locations across the United States - and we are incredibly proud of all the entrepreneurs that have created the Amada Senior Care ecosystem. It’s time for us to get them on the show and hear their stories. We’ll be interviewing our partners on how they found Amada, why they decided to take the chance and how it changed their lives - as well as internal team members that run the Amada HQ.Each episode will get to the bottom of what makes a successful franchisee, so if you’re looking at either starting an Amada franchise or hearing the stories and strategies of your peers - this show is for you.I am incredibly thankful to have you along for the ride!

Breaking barriers and blazing a trail in senior care! Join us as we sit down with the phenomenal Jennifer Novy, a former geriatric care manager turned Amada entrepreneur who now runs one of the largest home care companies in all of Illinois. Discover firsthand why Amada stands out from the crowd in the industry!

Amada's latest podcast episode features none other than Ken Jenson, the powerhouse behind our second franchise partnership. Join us as we delve into the story of how it all began, his amazing discovery of Amada Senior Care, and where his business stands today. 

On this gripping episode of "We Are Amada", we chat with Jeff Pell, a Navy veteran who found his passion in senior care. From serving our nation to serving our seniors, Jeff's story is one for the books! Join us as we sit down with this incredible individual who found his true calling and discover the unbeatable satisfaction of making a real difference in the lives of seniors while building a successful business. Get ready to be inspired!

From Sales Rep to Entrepreneur: In this episode, we sit down with Greg Getchell to explore his remarkable path from being a Johnson & Johnson sales rep to building his own thriving senior care business. Tune in as we discuss with Greg what it takes to make bold career moves and the incredible support he found with Amada Senior Care!

Interview with Daryl Beckles, Amada's Director of Talent Acquisition. Daryl spent the last 15 years helping large companies hire thousands of employees. Now, as the Director of Talent Acquisition at Amada, Daryl explains why it was so hard to get folks back to work after COVID-19, why it's finally improving, and what the future holds.

Don't miss this in-depth interview with former pharmaceutical sales rep Kevin Manuel.  After 17 years with companies like Pfizer & Novartis, Kevin decided it was time to leave Corporate America and start his own business. Now in his 9th year as the Co-Owner of Amada Senior Care in greater Farmington Hills, Michigan, Kevin shares his journey from sales rep to owning a successful home care company.

Kevin Fehr, the Co-Owner of Amada Nashville, and former Merck veteran, is one of the most incredible entrepreneurs I've ever met.  This is a must-listen episode!  Kevin describes how he quit giant pharma and moved 600 miles away to Nashville, TN to build one of the most successful homecare companies in the entire state - one client, one caregiver, and one staff member at a time.  

If you're considering an Amada franchise but have no healthcare experience, this episode is for you!  20yr CVS Pharmacy veteran Robert Storey quit retail and launched a top 10 Amada Senior Care business in Northwest Indiana and Orland Park, Illinois.  Learn how Robert and his partner Greg Farley leveraged decades of retail management experience to create a fantastic cast of employees and caregivers who today care for hundreds of seniors every day.      

Why is Amada so different from other home care companies?  Find out on this episode with Franchise Partner Wayne Morgan. Prior to Amada, Wayne Morgan spent almost a decade in the home care industry, running homecare operations from New Jersey to Massachusetts.  Today, Wayne is the Co-Owner of Amada in Princeton and Central NJ.  For the first time, hear why Wayne, a former competitor, believes Amada's value proposition is unique and valuable.     

Is Amada the right business for you?  Do you have what it takes to become an entrepreneur?  Over the last 12 years, Amada Founder and former pro-football player Tafa Jefferson has personally met and coached all of Amada’s 150+ franchise partners.  In this episode, Tafa shares what he believes are the Top 3 qualities and activities of our most successful entrepreneurs. Starting a business is not for the faint hearted and Tafa doesn’t hold any punches.  If you’re wondering if you have what it takes to finally leave Corporate America and become an entrepreneur, this episode is for you!  

Matt Smith, Amada’s VP of Training and Support, admits that Amada’s training wasn’t always what it is today - the system has evolved.  Back in 2012 when Robert Christensen, the first franchisee of Amada, signed his franchise agreement, we didn’t have a training and support system.  We just knew Robert HAD to be successful and we were willing to do anything to ensure his success.  Truth is, we lucked out with Robert.   He took the bull by the horns and built an amazing senior care company in Washington and Oregon that continues to thrive and grow to this day!  Today, we’re just as passionate about our franchise partners success and, in this episode, Matt shares how 5 years ago, he and his team completely revamped how we support, train, and coach our franchise partners. 

Learn all about how our first Franchise partner Ken, was able to successfully grow his business and help his community.

From Reno, Nevada Ryan Hart shares his story

Learn how pharma reps turned their experience into their own profitable business.

Listen to Kevin and Greg's story and learn how they discovered Amada was right for them.

Join the conversation between Marcos, Chad, and Amada's first franchise partner Ken, learn how it all began.