We Are Amada with Marcos Moura: Kelli Staab & Cesar Pumariega on Grit, Growth, and Leading with Purpose in Senior Care

In today’s episode, Marcos Moura sits down with Kelli Staab and Cesar Pumariega, owners of Amada Senior Care in The Villages, Florida. Kelli and Cesar share their incredible story of launching their senior care business during one of the most difficult times imaginable — the start of the COVID-19 pandemic. With lockdowns in place and families afraid to let anyone into their homes, they faced challenges that would have made most people quit. But through grit, passion, and a mission-driven mindset, they pushed through. They discuss the emotional highs and lows of working in senior care, how they learned to build the right team, and why leading with heart — not just focusing on sales has been key to their growth. Tune in to hear:The chaos of starting a business in a pandemic (00:45)Why genuine connection beats sales tactics (06:30)Lessons learned in managing expenses and growth (15:00)How Kelli and Cesar built trust with clients and referral partners (20:10)Their plans for expanding and building a legacy (28:30)