We Are Freight

In this installment, I sit down with Tristan Bordallo, CEO & Founder of Iamfr8, a California-based trucking company, as well as the Founder of Fr8topia, a California-based freight brokerage. We often hear the phrase "walk a mile in someone else's shoes," but how about driving 500 miles in someone else's twin screws? As a broker, it can be hard to appreciate just how challenging it is as a trucker to safely deliver freight on-time & undamaged. Well, Tristan took the plunge to start his own asset-based trucking company to learn more. In this conversation we dig into the challenges of entrepreneurship, the freight market over the last couple years, & the excitement of 2025. Get ready. This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT is building the most trusted marketplace in freight. New users of DAT can save 10% off for the first 12 months by following the link below. Built on the latest technology, DAT One gives you control over every aspect of moving freight, so that you can run your business with speed & efficiency.This program is also brought to you by our newest sponsor, GenLogs. GenLogs is setting a new standard of care for freight intelligence. Book your demo for GenLogs today at www.genlogs.io today!