We are once again asking: Is Seattle fashion that bad? episode artwork

EPISODE · Oct 1, 2025 · 22 MIN

We are once again asking: Is Seattle fashion that bad?

from Soundside · host KUOW News and Information

It’s finally fall, which means the return of colorful flannels, blundstones, and the occasional raincoat. These are the clothes that have come to define Seattle fashion… which, if you haven’t heard, is bad. That’s at least according to a longheld stereotype about our city’s aesthetic.  People like to make fun of the way Seattle-ites dress. They’ve labeled our fashion sense as Normie. Uninspired. Boring.  We’re asking two local fashion experts to weigh in on whether Seattle is an unstylish city… or if locals just earned a bad rap in their attempt to stay warm and dry.   Guest: Clara Berg, a fashion historian and Curator of Collections at the Museum of History & Industry. Andrew Hoge, a creative director and fashion writer in Seattle. Related stories: KUOW - Seattle: Do you dress like you're going to have a 'hiking emergency'? Seattle Is a Fashion Capital: The History of Its Grunge, Gorp, and Graffiti Scenes Thank you to the supporters of KUOW, you help make this show possible! If you want to help out, go to kuow.org/donate/soundsidenotes. Soundside is a production of KUOW in Seattle, a proud member of the NPR Network.See omnystudio.com/listener for privacy information.

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Two local fashion experts weigh in on whether Seattle is an unstylish city… or if locals just earned a bad rap in their attempt to stay warm and dry.

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We are once again asking: Is Seattle fashion that bad?

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