We are touching the lives of everyone in the food ecosystem

The next time you visit your local farmers market take a moment to consider who produced the bounty of just-harvested fruits and vegetables and brought them with care to your urban neighborhood. As Hugo Mogollon shares on this episode of Power Station every farmer, from new entries in the sector to Black farmers carrying the toll of historical exclusion from federal resources to immigrants managing farms until they have land of their own, has a story. Their stories inform Hugo's leadership of FreshFarm, a nonprofit that is building a more equitable food system in the Mid-Atlantic region. It expands economic opportunities for the 250 farmers, ranchers and producers who sell their products in FreshFarm's 27 markets in Washington DC, Maryland and Virginia and makes fresh food accessible to underserved communities through food hubs and matched public funds. And it is building a fresh food culture among children, teaching them to grow gardens and prepare recipes. This complex but seamless web of strategies is generating millions in revenue for small farmers, making food distribution more just and boosting health outcomes for families. This is how, with transparency and intention, transformational change is made.