We Audited 50 Google Ads Accounts: These 3 Costly Mistakes Were Everywhere

We recently audited 50 small business Google Ads accounts, and the results were surprisingly consistent. Nearly every account was making the same three costly mistakes — mistakes that quietly drain budgets, lower conversions, and stop campaigns from reaching their full potential. If you’re running Google Ads right now, there’s a strong chance at least one of these issues is affecting your results.In this video, we break down exactly what those three mistakes are, why they matter, and how you can fix them quickly. From not using negative keywords (and wasting money on irrelevant clicks), to poor message match between ads and landing pages, all the way to the biggest issue of all — not tracking conversions properly — we walk you through real examples and simple, practical fixes you can apply immediately.