We Bought the Wrong Device… Here’s What It Cost Us

Dr. Chris Croley and Jerry Drinkard, NP, dig into a side of aesthetics that does not get talked about enough: the temptation to buy new devices before your practice is truly ready for them.This episode is especially valuable for med spa owners, injectors, and providers who are trying to grow the right way. Chris and Jerry talk through the difference between chasing shiny new technology and making smart, patient-centered investments. They share real stories from Skin & Tonic Med Spa, including an early device purchase that turned into a hard lesson, and break down the questions every provider should ask before bringing in expensive equipment.From patient demand and skin type considerations to support, training, maintenance, downtime, and actual breakeven numbers, this conversation is a practical reminder that great outcomes and sustainable growth go hand in hand.Follow Beauty & The Brain for more honest conversations on aesthetics, confidence, wellness, and the business behind exceptional care.