We Built Pakistan’s BIGGEST Donut Brand!! Ft. Rayyan Sohail | 480 | TBT

In this episode of Thought Behind Things, we sit down with Rayyan, the entrepreneur behind one of Pakistan’s fastest-growing food brands - OD.From a disciplined childhood in madrassah to running his father’s company at a young age, Rayyan’s journey is a mix of family pressure, resilience, and a deep desire to build something of his own. He shares how he transformed a family business, shifted from textiles to food, burned through cash in restaurants, sold his company, and then partnered with the same buyers to build OD into a national franchise.We explore:Growing up as the first-born Cash flow, failures & the reality of the restaurant businessScaling OD, acquiring it back & running a franchise-only modelLocation strategy, operations, and how to build a food business that lastsThe future of Pakistani brands and Pakistan in 2050A deep dive into business, leadership, family pressure, and the journey of building modern Pakistani brands.Socials:TBT’s Instagram: ⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠TBT’s TikTok:⁠⁠⁠ https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠TBT’s Facebook: ⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠TBT Clips: ⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠Muzamil's Instagram: ⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠Muzamil's LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠Rayyan's Instagram: https://www.instagram.com/rayyansohail/Endeavor's LinkedIn: ⁠⁠⁠https://www.linkedin.com/company/endeavor-pakistan⁠⁠⁠Special thanks to Kickstart for providing us with the studio space.You can find out more about them at: ⁠⁠⁠https://kickstart.pk/⁠⁠⁠Credits:Executive Producer: Syed Muzamil Hasan ZaidiAssociate Producer: Saad ShehryarPublisher: Talha ShaikhEditor: Jawad Sajid