We Definitely Learned to Be Resilient: The Journey Behind Hip Pop - 360 Life Stories

From kitchen experiments to a national wellness brand Emma’s journey with Hip Pop is anything but ordinary.In this episode, she takes us inside the world of gut health, entrepreneurship, and brand-building, sharing how she went from brewing kombucha at home to running one of the UK’s fastest-growing drinks companies. With no industry experience and a whole lot of grit, she talks honestly about scaling challenges, parenting while building a startup, and why clarity in branding is non-negotiable.We explore:• How a personal need became the starting point for Hip Pop• Why brand identity and mission matter more than clever marketing• What entrepreneurship looks like behind the glossy Instagram walls• How parenting shapes resilience, perspective, and decision-making• Why women in business need visibility, support, and stronger networksAt its core, this conversation is about resilience, instinct, and building something meaningful even when the path isn’t clear.