We Did Everything Right. We Still Weren't Financially Secure. | Malu Marsault

What if doing everything society tells you to do still doesn't lead to financial security?In this episode of SEF Backstage Pass, we sit down with Malu Marsault, Founder of This Mama Invests, to discuss financial education, investing, and building generational wealth.Malu shares how an unexpected pregnancy during the COVID-19 pandemic became the turning point that transformed her family's financial future. She explains why traditional education rarely teaches us how money works, why investing isn't only for experts, and how financial literacy can create lasting freedom for families—especially women.Whether you're just beginning your investing journey or looking to build long-term wealth, this conversation offers practical insights that can change the way you think about money.Chapters00:00 The pregnancy that changed everything00:45 Meet Malu Marsault01:18 Why financial security became her mission02:40 Why schools don't teach us about money03:55 From financial struggle to financial education05:07 Building an emergency fund and investing basics06:20 Why women invest differently09:08 Marketing, money, and financial psychology10:18 The biggest barrier to financial independence11:02 Do women outperform men at investing?12:27 How Malu started investing14:00 Her first investment and surprising returns15:44 Building generational wealth16:36 Stocks vs. crypto investing18:18 How much should you invest each month?20:58 Planning for retirement and financial goals22:03 Why every couple should have "money dates"24:01 Malu's mission to empower women financiallySubscribe for more conversations with entrepreneurs, creators, investors, and changemakers from across the region.This episode was produced in partnership with Poddster.Follow SEF:Instagram: https://www.instagram.com/sharjahefTikTok: https://www.tiktok.com/@sharjahefLinkedIn: https://www.linkedin.com/company/sharjah-entrepreneurship-festivalWebsite: https://sharjahef.com