We Didn’t Ask for This Internet

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When was the last year that the Internet focused you? I think everybody's different answers to this. Mine, I think, go fairly far back maybe to the heyday of blogging, at least before the moment when Twitter and Facebook went algorithmic. But whatever your answer to it is, I have not found many people who think 2026.

Right now this Internet with all of its anger and its outrage and its AI swap, this is what we were promised. This is living at the technological peak. But even if there is this growing consensus, it's something went wrong with the Internet somewhere and that it is driving our society somewhere we don't want it to go. There's not really a consensus of what to do about it.

What to do about these giant platforms increasingly spammed up with ads and sponsored results, boosting content that will keep us hooked and angry. Isolating and dividing us into arranging our politics and making a few billionaires ever richer held up by an army of low wage workers and warehouses and on delivery bikes. Something has gone so wrong. But what do we do about it?

My guest today of two theories of the case. Cori Dockro is a longtime blogger, an activist with electronic frontier foundation and a science fiction writer. His new book is Inshitification, why everything suddenly got worse and what to do about it. Tim Wu worked as a special assistant to President Biden for Technology and Competition Policy.

He's professor at Columbia Law School and author of influential books on technology including his latest at the age of extraction, how tech platforms conquered the economy and threaten our future prosperity. Inshitification and extraction. Those are the ideas I wanted to put in play together here. And also think about what solutions they might present.

As always, my email, Ezra Clencho at mytimes.com. Tim Wu, Cori Dockro, welcome to the show. Thank you very much. Great to be here.

So I just learned that you both went to elementary school together. Yeah, that's true. It's urban Toronto. A weird little school with like 80 kids.

It was kindergarten to eighth grade and one classroom older kids taught the younger kids. We more or less were left to go feral and designer on curriculum. They chucked us out of the school on Wednesday afternoons to take our subway pass and find somewhere fun in Toronto to go do stuff. It was great.

Is there anything about that school that would lead people to becoming sworn enemies of our tech overlords? Well, we love tech. Yeah. Time.

I mean, we had we were early in on Apple twos and I think that's where it all started in the way. No, both of our books have this kind of pining for a lost age. And I think some of it is this early era of computing when we were just like so excited, so optimistic, everything was just going to be so amazing. And that to me a little bit was was fifth grade or grade five as we say, programming the Apple to can I slightly problematize that?

So we were both also science fiction readers back then. And so, you know, 1981 first William Gibson story has been out for a couple of years. I was pretty alive to the dystopian possibilities of computers at the time. So I wouldn't call myself optimistic.

I would call myself hopeful and excited, but not purely optimistic. And I would also like to say that like John Hodgeman nostalgia is a toxic impulse. And when I think about what I like about those days, it's not that I want to recover those days. It's more that I kind of dispute that the only thing on the era in which people had lots of control over their computers could have turned into is one in which the computers had lots of control over them, that there was probably something else that we could have done when you're spending time on the internet.

What feels bad to you about it? So what I would do is contrast what happens when things aren't great now with how I felt about what happened when things weren't great before. So I think when I was a larvaam on the early internet and I saw things that sucked, I would think someone's going to fix this and maybe it could be me. And now when I see bad things on the internet, I'm like, this is by design and it cannot be fixed because you would be violating the rules if you even tried.

Tim, how about you? I feel it's like a tool I cannot trust. You know, I feel like the tools I like in my life, like a hammer, you know, I swing it, it does something predictable. The internet seems like it's serving two masters.

You know, I search for something, I get a bunch of stuff I don't really want and I don't really know what I'm getting. I want to write like one email or check one thing. I end up in some strange rabbit hole and like three hours go by and I don't know what happened. So I feel like I'm constantly at risk of being manipulated or taken from and I don't trust the tools to do what they say they're going to do.

And I feel that makes using it kind of like living in a fun house. So I want to make sure I give voice to somebody who is not in the show at the moment because this has a it's kind of a flavor of the profit. Elijah has entered the chair, right? Yeah, three middle aged guys who think the internet went wrong somewhere along the way.

When I was working on this episode by producer, one of the interesting tensions behind the scenes was she doesn't think the internet is bad. She thinks TikTok is she said a perfect platform. She's young kids and feels Amazon is a godsend for a young parent. Obviously there are many people like us who are using these platforms freely of their own volition happily.

So what do you say to somebody who says, what are you talking about? Yeah, I mean, I guess I'll start. I think that the middle aged thing would be better, which is I don't want to fall into that. So situation, I just think the deal is not what it could be.

And I think that maybe as a consumer who sort of lightly uses this, the internet is still useful. But if people, I mean, I have children too and I think it's hard to deny that social media has been tough on kids and has had all kinds of negative effects on that. And that really started accelerating over the last 15 years or so. I think we have a highly polarized political structure, which is made worse by social media.

I think we have a problem with inequality, which has gotten worse and worse and is accentuated by the fact that the margins are just so thin for independent business. And I also think this vision that it would be this equalizer leveler, this technology that made a lot of people rich, not just a few people rich, that it was more or less reasonable and a lucrative thing to do to start your own business. That it would sort of change some of the challenges of inequality and class structure in the United States. Now, maybe those were very high hopes, but this is a key concept in my book.

And I think key to understanding the economics of our time is the importance of platforms, which are any space or any institution that brings together buyers or sellers, speakers or listeners. Every civilization has had platforms. I was in Rome a few weeks ago and you go to the Roman Forum and there it is. It's all together.

The buyers, the sellers, they have the courts, they have where people gave their speeches. You know, they're kind of the core of every civilization. And at some level, why I wrote this book is I was interested in this question of what our fundamental platforms look like and how that reflects on the civilization we are building. Because I do think they have a large impact.

I think that's an undeniable. I think that, you know, things have gotten worse in many dimensions and I guess it relates to my view of the state of the country as well. I think we've been in a better place in other periods of American history and I think the internet's not the only cause, but I think it's part of it. If I were having this conversation with your producer and we had some time to talk about it, I would probably walk them through a couple of the undisputed ways in which some people have found the internet get worse for them.

So Tim has talked a little about margins for small businesses. There's also people who are performers who found that the tape that's being sucked out of their payback in every month is going up and out from the platforms. There's people who would like not like to be snatched by I snatch squads who installed ice block on their iPhone only to have Tim Cook decide that ice officers were a member of a protected class and remove that app. And now you can't install that app because the iPhone only lets you install official apps.

And I'd say like just because this hasn't hit you, I think unless you have a theory about why you are favored by these platforms, then you should at least be worried that this would come. And I would follow up by saying like, let's not fall into the trap of vulgar Thatcherism. You know, Thatcher's motto was there, there is no alternative. And I think tech bosses would like you to believe that too, that if you're enjoying having a conversation on Facebook with your friends, which I stipulate lots of people do.

I think that's absolutely the case. And we should value and celebrate that that you just have to accept that there is no way to have a conversation with your friends that Mark Zuckerberg isn't listening in on and that to ask for otherwise than that would be like asking for water. That's not what it's just like not possible. And what I'm meditating for is not you don't like that thing you like.

It's like I like that you like the thing you like. I want to make it good. And I also want to guard it against getting worse because just because it hasn't happened to you yet, it would be naive to think that it would never come for you. So your books are two frameworks for understanding what I would call corporate capture of the internet.

The way we went from the dream of a decentralized user controlled internet to something that a small number of corporations really run and have enormous power over. And to the term you focus on this extraction, Corey, the term you focus on is in shitification. So I'd like you just both to define those terms for me. What is extraction, Tim?

What is in shitification, Corey? So extraction is actually a technical economic turn that refers to the ability of any entity or any firm with market power, monopoly power to take wealth or other resources. Far in excess of the value of the good being provided. Not only the value being provided, but also its cost provided.

That's the technical definition. Outside of tech, it might be a pharmaceutical company. They have the rare disease. They have the only treatment for it.

And maybe they're extracting as much as they can, $100,000 a year is about the usual, they pin those kind of diseases at that. And that's the definition. And I think the idea of it comes from a sense, something I get from teaching at business school sometime, is that American business has in my view moved increasingly to focus its efforts on trying to find points of extraction as a business model, as opposed to say, improving the product or whatever. Or lowering the price.

Try to find the pain points where your customers really have no choice and then take as much as you can, kind of like in a poker game when you go all in because you've got the good hand. Now, there's always been a little bit of that in business or maybe a lot, like in the Gilded Age. But the question is, what is the ratio and how much of business is providing good services for good prices, making a profit that's fine and how much is just that different thing of extraction? So Tim, I want to move on to Corey, zoom in on something you said there because a lot of that definition seemed to turn on how you define value.

And I mean, a lot of comments would say, price is a method of discovering value. You have a pharmaceutical people willing to pay $70,000 for that means they value it at $70,000, even if you think that is extractive. So how do you know when a price, when a profit is actually extractive versus when we're just seeing the people value that product very highly and bully on the producer for creating something people value so highly? Yeah.

So if someone, for example, has no choice, but they are desperate, let's say, for water and someone is able to sell them a bottle of water because they're dying for $100,000 or something like that. Yes, that person does value it at that level, but we would like to have an economy and every economist would agree with this. Is that an economy full of nothing but maximized monopoly prices where people are in a position to extract it from? So is inefficient for two reasons.

One is too much money gets spent on that water versus other things like maybe pursuing an education. And second, that the entity that holds that much power actually has it impulse to reduce supply, reduce output and therefore produce less of the stuff so that they can extract the higher price. I mean, this is just classic monopoly economics, I guess I'm getting into. Everyone inside themselves has something they are willing to pay, but that doesn't mean it's a good society when you're concerned about it.

It doesn't mean it's a good society when you're constantly paying the maximum you are willing to pay in every situation. For many of these platforms for a Facebook, for a TikTok, we're not paying for them. So when you say they are extracted, what are they extracting them from whom? So when you use Facebook, you are constantly being mined for your time, attention and data in a way that is extraordinarily valuable and that you'll get something like $67 billion in profit last year.

You know, things that feel free, is it free when you suddenly spend hours wandering around random things you didn't intend to? Is it free when you end up buying stuff that you didn't really want and wonder why you get it later? Is it free when you feel that you've had your vulnerabilities exploited? I would say none of that's free.

You're poor both in your own consciousness and in terms of what attention and your control over your life and your poor are probably in misspent money. I also wanted to react to something that you were sort of thinking at Ezra, which is this idea of reveal preferences, but you often hear in these discussions, right? That if you let Facebook spy on you, no matter what you say about how you feel about Facebook spying on you, you have a reveal preference. And Tim used the word power when he responded to that.

And I think that, you know, if you ask them your classicals, they'll say, well, we like models and it's hard to model qualitative aspects like power. So we just leave them out of them all and hope that it's not an important factor. And this is how you get these incredibly bizarre conclusions. Like if you sell your kidney to make the rent, you have a reveal preference for having one kidney.

But what we actually know when we give people choices, when the state intervenes or when there's countervailing power, is that often you get a different reveal preference. You know, when Apple gave Facebook users the power to tick a box and opt out of Facebook spying, 96% of Apple users tick that box. So the argument that Facebook users don't be mind being spied on, I think is blown out of the water when you actually give them a way to express preferences. And I assume the other 4% were like either drunk or Facebook employees or drunk Facebook employees, which makes sense because I would be drunk all the time if I worked at Facebook.

But I think it's hard to deny that people really don't want to be spied on if they can avoid being spied on. I think that's a good set up to in shitification. Yeah, in shitification, it's really a label I hung on both an observation about a characteristic pattern of how platforms go bad, but I think much more importantly why they're going bad now because we didn't invent greed in the middle of the last decade. So something has changed now.

My thesis is that some exogenous factors are changed. So the pattern of platform decay is that platforms are first good to their end users while locking them in. That's stage one. And once they know that the users have a hard time departing when they face a collective action problem or when they have high switching costs, you can make things worse for the end users, safer than all age that they are unlikely to depart in order to lure in business customers by offering them a good deal.

And so far so good. I think a lot of people would echo that, but they would stop there. They would say, oh, you're not paying for the product. So you're the product.

So that this is about learning and users and then getting in business customers will pay for it. But that's not where it stops because the business customers are also getting screwed because the business customers get locked in and this power that the platforms end up with over their business customers is then expressed in stage three where they extract from those business customers as well. So they dial down the value left behind in the platform to the kind of minimum like homeopathic residue needed to keep the users locked in the platform, the businesses locked to the users and everything else is split up among the executives and the shareholders. And that's when the platform is a pallet.

But the more important part is I say is why this is happening now. Broadly, my thesis is that platforms used to face consequences when they did things that were bad for their stakeholders and those consequences came in four forms. They had to worry about competitors, but we let them buy those. They had to worry about regulators.

But when a sector is boiled down to a cartel, they find it very easy to agree on what they're going to do and make their preferences felt because they have a lot of money. Because they're not competing with one another and they capture the regulators. They had to worry about their workers because tech workers were very, very, very valuable. And they often really cared about their users and they could really say, no, I'm not going to justify that thing.

I miss my mother's funeral to ship on time and make it sick because there was no one else to hire if they quit. And they were bringing a lot of value to the firm. But of course, tech workers famously thought that they were temporarily embarrassed founders and they didn't unionize. They didn't think they were workers.

So when the power scarcity evaporated, they had not replaced it with the power of solidarity. And so now you have 500,000 tech layoffs in three years and tech workers can't hold the line. And then finally, there was new market entry. There were new companies that could exploit something that I think is exceptional about tech.

I'm not a tech exception. I'm broadly, but I'm an exceptionalist about this, which is that every program in your computer that is adverse to your interests can be neutralized with a program that is beneficial to your interests. And that means that when you create a program that is deliberately bad, you invite new market entrants to make one that's good. Right.

If you lock up the printer, so it won't take generic ink, you just invite someone to not only get into the generic ink business, but get into the alternative printer firmware business, which eventually could just be the, I'm going to sell your next printer business. But what we've done over 20 plus years is monotonically expand IP law until we've made most forms reverse engineering and modification without manufacturer permission, illegal, a felony. My friend Jay Freeman calls it felony contempt of business model. And as a result, you don't have to worry about market entry with this incredible slippery dynamic character of technology.

And when you unshackle firms from these four forces of discipline, when they don't have to worry about competitors or regulators or their workforce or new market entry through interoperability, the same CEOs go to the same giant switch on the wall in the C suite, marked in shitification, and they yank it as hard as they can as they've done every day that they've shown up for work. And instead of being gummed up, it has been lubricated by an in shit, a genetic policy environment that allows it to go from zero to a hundred with one poll. And that's how we end up where we are today. All right.

I want to bring these out of theory, though. Cory, I applaud how well structured that was on the fly. And have you both walked through this with an example that using your books? Sure.

And Cory, I want to start with you. Walk me through how you see an education as having played out on Facebook itself, not all of meta, but Facebook, where it started when it was adding value to users in the early days to where you feel it has gone out. Tell me your Facebook story. So Facebook, really, it's Big Bang in 2006.

That's when they open the platform to anyone, not just people with a .edu address from an American college. And Mark Zuckerberg needs to attract users. And his problem is that they're all using a platform called MySpace. So he pitches those users and he says, look, I know you enjoy hanging out with your friend on MySpace, but nobody should want to use a surveillance driven social media platform.

Come to Facebook and we'll never spy on you. We'll just show you the things that you ask to see. So that's page one. But part of stage one remember is that there's a lock in.

It's just a collective action problem, right? You love your friends, but they're paid in the ass. And if the six people in your group chat can't agree on what bar to go to this Friday, you're never going to agree on when it's time to leave Facebook or where to go next, especially if some of you were there because that's where the people with the same rare diseases you were hanging out. And if some of you were there because that's where the people in the country you emigrated from are hanging out and some of you were there because that's where your customers or your audiences or just that's how you organize the carpool for the kids of the league.

And so we are locked in. And so that's in stage two, making things worse for end users to make things better for business customers. So think about advertisers. Advertisers are told, you know, do you remember we told these roots that we weren't going to spy on them?

Obviously that was a lie. We spy on the Formasal to appetite. Give us pennies and we will target as to them with exquisite fidelity. So the advertisers, pal, and publishers, pal, and to they become locked to the platform.

They become very dependent on it. And then stage three, advertisers find that ad prices have gone way up. At targeting fidelity is falling through the floor. Ad fraud has exploded to levels that are almost incomprehensible.

Publishers famously now have to put their whole article there, not just an excerpt and wobotied the publisher that has a link back to their website because Facebook's downranking off platform links is potentially malicious. And so they don't have any way to monetize that except through Facebook's own system. And we've got a fee that's been, you know, basically denuded of the things we've asked to see. It has the minimum calculated to keep us there.

And this equilibrium is what Facebook wants, but it's very brittle because the difference between I hate Facebook and I can't seem to stop coming here and I hate Facebook and I never coming back. It can be disrupted by something as simple as a live stream, and then users map both for the exits. The street gets nervous. The stock price starts to wobble.

The founders panic, although being technical people, they call it pivoting. And, you know, one day, Mark Zuckerberg, like, arises from his sarcophagus and says, harping on to me, brothers and sisters, I've had a vision. I know I told you that the future would consist of arguing with your most racist uncle using this primitive text interface that I invented. So I could not essentially rate the fuckability of Harvard undergraduates, but actually I'm going to transform you and everyone you love into a like less sexless low polygon heavily surveilled cartoon character so that I can imprison you in a virtual world I stole from a 25 year old comedic dystopian cyberpunk novel that I call the metaverse.

And that's the final stage. That's the John Powell shit. Cory, you got a good rant there, my man. I give you a wrapper if you decided to get into that line.

The world is crying out for a middle-aged technology critic wrapper. Let me ask you at least one question or something else I'm not just too taken in by your charisma, which is to say I think that the counter-argument something would offer is I think two things. One is for all the pivots, all the scams, by the way, I mean, I was a publisher during the era of the Facebook Firehose, publishers, and the era pivot to video when Facebook videos were getting these astonishing view counts. And one, they kept first all the money.

They promised everybody, you know, come get this huge scale. We're getting all this traffic. You can build a business here. There's no business to build there at any significant scale.

And two, it turned out that the video counts were fraudulent. And so a huge amount of the news industry, among other things, pivoted to video and it was based on lies. And there was a recent word to report that Facebook was actually charging after this war for basically the newer scams. And so the first percent of their ad revenue was ads for scams by their own internal accounting.

So I am really not here to defend Facebook as an actor. But one of the crazy things in my soul, this, I think you really focused on there was moving from showing us what we'd asked to see to show us what I would say Facebook wants us to see. The FTC versus meta case, Tim was of course involved in that. And one of the statistics that came out during it is that only 7% of time spent on Instagram is spent on things people you follow are showing you.

So if it's under 20% of the exact number, it's very low. They have moved under competition from TikTok specifically, although not only to these AI driven algorithmic feeds, showing you what they're doing. But what they find will keep you there. And what they are finding is that it will in fact keep you there and people are coming back to it and they spend more time on Instagram when you turn the feed into this algorithmic feed.

This is the whole reveal preference thing that you were talking about earlier. My personal experience of Instagram when I go on it now is when we try to go on it less is that I can actually feel how much more compelling is I like it less, but the feeling of getting pulled into something is much stronger. And so I think if you had Mark Zuckerberg or isn't from his, I was going to say office because I'm a more polite person here. He would say we did this under competitive pressure.

TikTok was eating our lunch. We stole a bunch of things from TikTok and now we're doing better. We also stole a bunch of things from Snapchat and now we're doing better because in fact we are under a lot of competition and we are incredibly good at responding to that competition in ways that our user base responds to. This is not instantification.

This is the magic of competition itself. And you know that because actually look at our profit margin and look at how much we changed. So let me say that I don't think competition is good unto itself. And I think it is absolutely possible to compete to become the world's most efficient human rights violator.

The reason I like competition is because it makes firms into a rabble instead of a cartel. So in 2022 two teenagers were first engineered Instagram and they made an app called OGF. And the way OGF worked is you give it your login and password. It pretended to be you and logged into Instagram and grab the session key.

It grabbed everything your Instagram feed. It just started the ads. It just started the suggestions. It just started all of the stuff that wasn't a chronological feed of the people you followed that they posted recently.

Facebook or Meta sent a letter to Apple and Google who obliged them by removing the app because there's honor among thieves. So if you want to find out what people actually prefer, you have to have a market in which people who disagree with the consensus that people are kind of gut floor affirm mortal colony organisms we call limited liability companies. And that they are entitled to dignity and moral consideration as being done to themselves. Those people have to be offering some of the alternatives to find out what they want.

But because under modern IP laws, something called the Digital Millennium Copyright Act, it is a felony to modify the app without permission. When Meta sent the letter to Apple and Google, they agreed that they would side with Meta. And because you can't modify those platforms to accept apps that haven't run through the store, that was the end of the road for OGF. But I think this is a little bit of a narrow example.

As somebody who gets a huge number of press releases for all these pro social apps that are built to compete with Instagram and Instagram. And TikTok and all of them, apps that are meant to respect your attention, apps are meant to be virtuous in ways these apps are not. And watch as one after another after another after another, after another, basically go nowhere, get out competed. The point I'm making is the example you're giving, they were able to basically say there's a term of service violation.

Maybe they should not be allowed to do that. But there are lots of things that emerge and are meant to be better or different or something. And people do, this is where I want to make sure my producers have voice. There are people who just absolutely like TikTok.

There are people who like Instagram, they know there are other things out there and they're not clamoring for a competitor or an alternative. I think suggesting that there is no capacity to switch is going a little far. No, I'm not saying there's no capacity to switch. I'm saying the higher the switching costs are, the lower the likelihood that people will leave.

You know, when we had pop-up ads in our browsers and real pop-up ads, the Paleolithic pop-up ad that was a whole new browser window that spawned one pixel squared, auto-play audio, ran away from your cursor. The way that we got rid of that was it was legal to modify browsers to have pop-up blockers. More than 50% of us have installed an ad blocker in our browser. Docs are caused at the largest consumer boycott in human history.

And as a result, there's some moderation upon the invasiveness of what a browser does to you that is in marked contrast with apps because reverse engineering app, because it's not an open platform, is illegal under American copyright law. It violates section 1201 of the Vision Learning Copyright Act. And so when we talk about how these platforms have competed their way into toxicity, we're excluding a form of competition that we have made illegal. For example, ad blockers, privacy blockers, things that discard algorithm, make suggestions and so on.

Taking those off the table means that the only competitors you get are firms that are capable of doing a sort of wholest bolus replacement to convince you that no, you don't want to use Instagram anymore. You want to use TikTok instead. As opposed to, you'd like to use TikTok or Instagram either, but in a slightly different way that defends your interests against the firm's interests. And we mustn't ever forget.

That within digital technology and living memory, we had a mode of competition that we prohibited that often served as a very rapid response to specifically the thing you're worried about here. I have a friend, Andrea Downing, who has the gene for breast cancer. And she's part of a breast cancer pre-viver group that was courted by Facebook in the early 2010s. And they move there, and this group is hugely consequential to them.

Because if you have the breast cancer gene, you're deciding whether to have your breast removed, your ovaries removed, the women in your life, your daughters, your sisters, your mothers, they're dying or sick and you're making care decisions. This group is hugely important. And Andrea discovered that you could enumerate the full membership of any Facebook group, whether or not you were a member of it. This is hugely important to her friends there.

She reported it to Facebook. Facebook said that's a feature not a bug. We're going to keep it. They sued.

It was non-concentually settled when the FTC settled on the privacy claims. And they are still there. Because they cannot overcome the collective action problem that it takes to leave. Now they will eventually.

When Facebook is terrible enough, that community will shatter and maybe it will never reform. That is not a good outcome. It's here. The Ford is a big deal.

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You don't have to be a subscriber. Download the New York Times app to start watching. Tim, I want to go to your store here. One of the core tales you tell in your book is about Amazon.

So walk me through the process of moving a platform from a kind of healthy constructed platform to become an extractive platform through your kind of story of what happened to Amazon. So back in the 90s when people were thinking about what is going to be great about the Internet, there was this great, really serious promise that it was going to make a lot of people rich. It was going to distribute wealth in new ways. And when people talked about how that was going to happen, a lot of it was like, well, everyone's going to be able to have their own store.

Sell stuff and people are going to make a lot of money that way. So that was a big promise. And I think it was an important promise back in the day. It was mostly eBay that people were talking about.

So then you have Amazon. Amazon, as you may remember, was once upon a time of bookstore. I do it on the top, actually. Sell it on the top.

And, you know, their basic idea was bigger and some more stuff. At some point, they opened the marketplace, the Amazon marketplace, which was different because it was a platform. In other words, it was a place that people could come and sell their stuff. At first, it was used books and it spread into other markets.

And they realized a few things. One is that fulfillment would be very important. eBay in the old days, the sellers had to wrap it themselves and send it off. So that wasn't a very scalable model.

And they had a good search engine. Amazon invested hard in search. And it worked. And more and more sellers came.

More and more buyers came. And so the Amazon marketplace took over eBay and became very successful. And at that point, I would say, maybe around 2010 or something like that, was fulfilling. What I think, you know, we call it the dream of the Internet age, which is a lot of people to be able to go into this place, start their thing, make a lot of money.

It coincides with the rise of the blog and small online magazines, you know, that whole era that we are talking about. During that period, Amazon's take was below 20%. It kind of depends how you count. But you know, somewhere between 15 and 20%.

Their take of what a small business is selling. Of the sales, yeah. So if you sell like $100, they take $20. I mean, it depended a little bit.

There were some storage fees and so on. So, you know, it was a good place to make money. What changed, I think, was once Amazon had confidence that it had its sellers and it had its buyers more or less locked up. This is basically over the 2010s.

They bought a couple companies that were potential threats to them. diapers.com, for example. They might seem ridiculous. diapers, you know, could have been a kind of a way in to threaten them.

Why don't you tell the diapers.com story for a minute? It's a kind of famous story in Amazon, but I think it's worth telling. So there was a platform launched to be an alternative to Amazon and their thought was, you know, every parent needs diapers delivered quickly. So why don't we make that the beginning?

In the same way Amazon started with books. And then Amazon saw this, thought it was kind of threatening and in the strategy of the day just bought them. Of course, the founders were pretty happy. And Amazon managed basically to capture this market.

And that's when I think it turned to the extraction phase. And the last 10 years Amazon strategy has just basically been for its marketplace to turn the screws and increase the fees, change the margins so that many sellers are paying over 50% or more. You know, basically same as brick and mortar businesses. And Amazon prices are rarely any lower.

They actually have done a lot to try to prevent anyone pricing lower. And I think the one thing I would focus on is there what they call advertising, which may be familiar to you as sort of the sponsor results that you get when you're searching. So what's going on there is that sellers are being against each other, bidding down their own margins to get higher up in the search results. And that little trick, that sort of one weird trick has become this extraordinary cash cow.

It's more profitable than Amazon Web Services, which is sort of surprising. Last year, it was 56 billion. Just paying Amazon for higher rankings in the search results was 56 billion dollars. Yes, 56 billion.

It's looking like it's going to be over 70 billion dollars. Corey, when I'm searching on Amazon and I see that Amazon's choice looks like a little prize like that product, one competition where a bunch of editors chose this best one. What am I looking at there? So that is broadly part of this thing, Tim, is discussing where they're piling on junk fees for the right to be at the top of the results.

Sometimes it's more subtle where if you're not paying for prime and paying for fulfillment by Amazon and paying for all these other things, you aren't eligible. And the more of these you buy, the greater chance you have of being chosen. But is that? Are they literally paying the Amazon's top choice?

I mean, as a dumb consumer, maybe I look at that and I think, oh, this is some algorithmic combination of is it the best seller, what are its reviews, et cetera. So you're right that it is algorithmic, but the algorithmic inputs are not grounded primarily in things like quality or customer satisfaction. They're grounded in how many different ways you've made your business, your business dependent on Amazon in such a way that every dollar you make is having more and more of that dollar extracted by Amazon. There's some good empirical work on this from Maria Masocato and Tim O'Reilly, where they calculate that the first results on an Amazon search engine results page on average of 17% more expensive than the best match for your search.

So that's what you're saying is basically the Amazon top choice is the worst choice. So this really feels to me like a place where to use Corey's word, things, and shitify that when I go around the internet now, when I play something in a Spotify playlist or click on a song I like and move to the radio version of Spotify, or when I search something on Google or when I search something on Amazon, these used to be very valuable services to me to search for something on Amazon and see rankings weighted by how popular the product is, how high the reviews are, right? That like I took the waiting of the search as to some degree signal of quality. Certainly Google, the whole idea was that what comes first in search was built on page rank and it was going to be quality Spotify, you know, had an algorithmic mention to it.

It was supposed to be showing me things that people like me would like to listen to. And now there is so much sponsor content in every one of these results. And it is so unclear what is what and who is paying for what and why I'm getting this song or that result. You know, one reason I ended up on these platforms is because I trusted these results and I trust nothing.

Yeah, I mean, it's going back to the definition of extraction. I mean, we are kind of paying $70 billion collectively to make search worse. So when does this move from this is just their business model? And if you want to find something else, go buy something on Walmart, go buy something on Target, go buy something at Best Buy.

I've done all those. I've done all those. I just ordered a blender from Coles versus we've moved to extraction and we should see it as a public policy problem. Yeah, I think that's a really great question.

There's a kind of question we faced, I think repeatedly in history, when you start to have a business model start to settle down, you see less real disruptive competition possible. And I think at some level, once a market has settled, at some point you've got to call a limit and we do that in many other markets. Amazon is still a great way to find a lot of pockets, it's the world's largest marketplace. But I would say they're running themselves like an unregulated monopoly.

Well, you spend a lot of time on the number of small acquisitions that these companies make. And maybe many of them get shut down or they acquire the top people, but they're also things that might have grown into something bigger or else. On the other side, sometimes it really is a case that a big player buying something smaller, they can scale it up into something new, like Google bought, I mean, this was actually for the big acquisition, but Waymo. And amazingly, they seem to have made driverless cars work and I think access to Google's compute and other things was not insignificant in that.

And you can look at other cases where these companies buying something small, they're able to build it into something that ends up being a great option in Microsoft Office or in Google Docs or whatever it might be. So how do you think about on the one hand the ways in which, I think it's what Google's made more than a thousand acquisitions over some number of years, how do you think about the ways in which that harms competition? But also, I've known founders who get acquired and are excited to get acquired because they think it will give them scale and the capacity to compete in a way they wouldn't versus Google just trying to do it itself. I think the antitrust level is one thing, but the sort of anti-competitive versus pro-scale level is a much bigger challenge to the way Silicon Valley now works.

And I'm curious to hear you talk through the pros and cons of that. Yeah, I think that's a really great question. You know, Joseph Schumpeter back in 1911 wrote a book about entrepreneurs basically and he said, you know, these very unusual people were willing to go out and start to take these kind of risks. And he thought they were essential to economic growth that they were these kind of unusual, almost like superheroes and would do these things and go out and take these chances in the United States economy in general has thrived because it has a lot of those kind of individuals in the start things.

And I think we've aired too far in having all the brains under one roof, you know, it's starting to remind me of AT&T and the 60s or IBM where they sort of became much more centralized about innovation and big ideas would never be developed. And I think the two of the most important groups think I think when the just department did a deal, you sued AT&T tried to break them up and they forced them AT&T to stay out of computing forever and also license all of their patents, including the transistor patent and all kinds of people started quitting their jobs and saying I'm going to start a semiconductor firm and they're lies the origins of US semiconductors and also frankly, US computing without AT&T. So I think we have done much better with divided technological leadership. I frankly think that you know, LLM's might never have started without open AI being an alternative force because they're obviously threatening to Google's business model.

Although don't in a way you have to give Google some credit on LLM specifically. You were talking about transistors a minute ago. Google does the fundamental research in Transformers and releases it publicly and creates anything that internally tells their head or threatens them. It's just striking how good of an actor they were for a period on AI specifically, treating it like they had a Bell Labs.

I agree with that. It actually is a lot like Bell Labs in the sense that Bell Labs kept inventing stuff. Bell Labs collected these, you know, a lot of amazing people and then never let things come to market. The internet being probably the best example of it.

Yeah, I think when you look at these companies and their acquisitions, what you see is that these companies very quickly suffer from both Brandeis and Tim called the Curse of Bigness. They're very hard to bring an actual product to market that they invent in house. When you look at Google, they've had like one really successful consumer-facing product launch and that was in the previous millennium. And almost everything they made in this millennium failed.

It either didn't launch or after launch they shut it down. Whereas their giant successes, their video stack, their ad tech stack, documents, collaboration, maps, navigation, server management, mobile, right? These are companies they acquired from someone else and operationalized. And I'm an ex ops guy.

I'm a recovering sys admin. So I'm not going to say that that that's nothing. It is a skill unto itself, the careful work to make things work and make them resilient and scale them. But the idea that that has to happen under one roof, I think is a false binary.

I mean, one of the things Google did, arguably far more efficiently than they hired innovators is they hired operations people. And those are the people who really do the Yomin service at Google because they innovators the product managers never get to launch. They only get to buy other people's products and refine them. You know, it comes down to what you think of is the track record, I guess, of monopolized innovation.

And it has some hits, but I'm saying a much more mixed model. I think historically is a lot stronger. If you look at the entire track record of US innovation, I think monopoly innovation, you know, leads you towards AT&T, Boeing, general motors kind of model as opposed to what the best of Silicon Valley has been. And meanwhile, I think you mentioned Aquihires for people who aren't unfortunate enough to be steeped in the business of Silicon Valley.

And Aquihires, when a company is purchased, not for the product it makes, but because the team who made it have proved they can make a product and then they shut down the product and they hire the team. And Aquihires are, I think, a leading indicator of pathology in tech and investment. An Aquihire is basically a post-grad project where venture capitalists sink some money into you pretending that you're going to make a product. It's a science fair demo in the hopes that the company will buy you.

And in lieu of a hiring bonus, we'll give you stock. And in lieu of a finder, we will give them stock. But no one's trying to actually capitalize a product or a business. I think anytime you see a preponderance of Aquihires in your economy, that should tell you that you need to sit down and figure out how to re-jigger the incentives because your economy is sick.

Corey, we've been talking here about these markets as really having two players in that, which is, well, maybe three. We've been talking about users, sellers, and platforms. But something your book focuses quite a bit on is a fourth, which we need to talk about, which is labor. There are huge numbers of people working through these companies, huge number of people delivering Amazon packages and Walmart packages.

And one thing that they both focus on is the way in which as these companies become bigger and more dominant, their labor practices can become, I don't know if in shitification is the term you would use there, but shittier or more extractive. Can you talk a bit about that side of it? What has happened to the labor practices? Yeah, I mean, we could talk about the other tech workers, right?

The majority of tech workers drive for Uber or for Amazon or work at Warehouse, and they certainly don't get like free kombucha and massages and a surgeon who frees their eggs so they can work through their fertile years. They're in a factory in China with suicide nets around it. But an example that kind of pulls this all together, how you get monopoly, regulatory capture, the degradation of labor with technology that relies on blocks on interoperability. I think we could do no better than to talk about nurses.

And I'm going to be making reference here to the work of Vena DuBol, so legal scholar coined a very important term, algorithmic wage discrimination. In America, hospitals preferentially hire nurses through apps, and they do so as contractors. So hiring contractors means that you can avoid the unionization of nurses, and when a nurse signs on to get a shift through one of these apps, the app is able to buy the nurses credit history. And the reason for that is that the US government has not passed a new federal consumer privacy law since 1988 when Ronald Reagan signed a law that made it illegal for video store clerks to disclose your VHS rental habits.

Every other form of privacy invasion of your consumer rights is lawful under federal law. And so among the things that dad brokers will sell, anyone who shows up at a credit card is how much credit card debt is any other person carrying and how delinquent is it? And based on that, the nurses are charged a kind of desperation premium. The more debt they're carrying, the more overdue that debt is, the lower the wage that they're offered on the grounds that nurses who are facing economic privation and desperation will accept a lower wage to do the same job.

Now, this is not a novel insight. Paying more desperate workers less money is a thing that you can find in like Tennessee or any Ford songs about 19th century coal bosses. But the difference is that if you're a 19th century coal boss who wants to figure out how much the lowest wage each coal miner you're hiring is willing to take, you have to have an army of Pinkertons that are figuring out the economic situation of every coal miner, and you have to have another army of guys and green eye shades who are making annotations to the ledger where you're calculating their pay packet. It's just not practical.

So automation makes this possible. And you have this vicious cycle where the poorer a nurses, the poorer they become, the lower the wage they're offered. And as they accumulate more consumer debt, their wages continuously eroded. And I think we can all understand like intuitively why this is unfair and why as a nurse you might not want it.

But also like, do you really want your catheter inserted by someone who drove Uber until midnight the night before and skip breakfast this morning so they can make rent? This is the thing that makes everyone accept one parochial and dress worse off. And this is not a free-floating economic proposition. This is the result of specific policy choices taken in living memory, buying individuals who are weren't the time that this would be the likely outcome.

And who did it anyway? I think this is getting something to start here a lot about which is anger over algorithmic pricing of various kinds. So when I was walking up to do the podcast today, the Chiron on CNN was about an investigation finding that Instacart was charging many different people, many different prices. And so the price you're seeing on Instacart wasn't the price.

It's your price. And I can imagine a neoclassical economist sitting in my seat right now and saying, pricing becomes more offensive than the price you're in the past. Pricing becomes more efficient when it discriminates. The mark will be more efficient if it can charge Ezra a higher price for Kombucha if I'm getting that delivered because of things it knows about me and my Kombucha habits and charges somebody else lower price because it knows they value the Kombucha less or under a higher price or a higher wage and lower wage depending on their situation.

In fact, we're just getting better and better and better at finding the market clearing price. And this is what economics always wanted. We're finally hitting the utopia of every person having the market clearing wage and the market clearing price. Why don't you agree with that?

Yeah, I mean, the fundamental question is that really the kind of world you want to live in. In other words, do you constantly want to live in a place where you're being charged the maximum you would pay for something? Now, that could be around the benefit of people who are very poor, but in economic terms, it's always only about producers taking everything from the market. I just think it's a very, just moving away from the efficiency potentially of it.

I think it makes for a very unpleasant lifestyle to be constantly feeling you're being exploited. And the other thing I'll say is there's also a huge amount of effort people make trying to move a category they're in and pretend to be poor. So I think it is overrated. And I guess relies on overly simplistic models of what makes people happy.

There's a way in which efficiency is an interesting term in economics because in economics is in life, you want things to be somewhat efficient, but too much efficiency becomes truly inhuman. I find this even in the very modest example of personal productivity efforts. It's great to have a to-do list. If I really force myself on the scaffolding of a to-do list at all times, I feel like I see a human being and become a kind of machine always just getting things done and responding to the emails and things.

I think it was important to him when he said it raises the question of what kind of world you want to live in. Because the truth is that I don't want to live in a maximally efficient world. I have other competing values. The competitive fish market is good up to a point and after a point, it becomes something corrosive to human bonds, human solidarity, just in time scheduling makes sense from the perspective of economic efficiency and not if you want healthy families in your society.

And I think being able to articulate that question of what kind of world you want to live in, not just what kind of economy works on models, I think is important and often a lost political art in my view. Yeah, I agree. And I feel there's some intuitive feelings, like people feel it's unfair, people don't like being ripped off, people hate paying junk fees. The original word for that, by the way, was bullshit fees.

But there was inside government we felt we had to have the president say that. So, yeah, I think that gets the hard of the matter. I mean, you had also talked about human attention. And human attention turns out to be quite commercially valuable.

But do you really want every second of your time and every space you inhabit to being mined for your attention and its maximum value, even if that contributes to the, I guess, overall GDP of the economy? I mean, I'd like to have some time for my kids and friends in which no one's making any money. And it's an example of a commodity that is very close to who we are. At the end of your days, what your life was, was what you paid attention to.

And the idea that you can, with maximum efficiency, mine that at every possible moment seems to me a recipe for a very bad life. I think one way to frame this rather than around efficiency is around optimization. And I think that we can understand that for a firm, the optimal arrangement is one in which they pay nothing for their inputs and charge everything for their outputs. So optimization, things are optimal from the perspective of the firm.

When they can discover who is most desperate and pay them as little as possible, or who's most desperate and charge them as much as possible. But from the perspective of the users and the suppliers, things are optimal when you get paid as much as possible and are charged as little as possible. And so much of kind of the specific neurological injury that arises from getting an economics degree is organized around never asking the question sort of optimal for whom. I mentioned before that we don't have any privacy law in this country.

One of the things that privacy law would let us do is to become unoptimizable. All optimization starts with surveillance, whether it's things like TikTok trying to entice your kids to spending more time than they want to spend there, or whether that's advertisers finding ways to follow you around and hit you up with things that you're desperate for, or whether it's discrimination in hiring or in lending. All of this stuff starts with an unregulated surveillance sector. We have platforms that take our data and then sell it and use it and recycle it and become sort of the Lakota of information where they use the whole surveillance package.

And we do nothing to curb that behavior. It is not an incredible imaginative life to say that we might tell them to stop. It's here. The Ford is a big deal.

Not yet. The Ford is a big deal. Oh, guys, just wait. The Ford is a big deal event is on.

Really? Now. Until June 1st, Lisa, 2026, Maverick XLT Hybrid all-wheel drive for $197 by weekly at 5.29 per cent APR for 60 months with $29.95 down. That's like $99 a week.

The Ford is a big deal event. Visit your Ontario Ford store or Ford.ca. I want to pick up on surveillance because when you talk about the harms to economy working in a human way, I think that the new frontiers and how you can surveil workers, I think this is going to become a very big political issue and probably should be already. I agree.

The category that this falls into, it's broadly called Bossware. And there's a whole lot of different versions of it. Like if your firm buys Office 365, Microsoft will offer your boss the ability to stack rank divisions within your firm by like how often they move them out and how many typos they make and how many words they type. And then this is amazing.

They will tell you how you perform against similar firms in your sector, which is like the most amazing thing I can imagine that Microsoft is finding customers for a sales pitch that says, we will show you sensitive internal information about your competitors. And apparently none of those people are like, wait, doesn't that mean you're going to show my competitors sensitive commercial information about me? So you have this on the kind of broad strokes level. But I have this notion I call the shitty technology adoption curve.

If you've got a really terrible idea that involves technology that's incredibly harmful to the people it's imposed on, you can't start with me. I'm a mouthy white middle class guy with a megaphone. And when I get angry, other people find out about it. You have to find people without social power.

And you grind down the rough edges on their bodies. You start with prisoners, you start with people in mental asylum, you start refugee, and then you work away to kids and then high school kids, blue color workers and pink color workers and white color workers and starts with like the only people who eat dinner under a CCTV are in Supermax and 20 years later, it's like, no, you were just dumb enough to buy a home camera from like Apple or Google or God help us all Facebook, right? So that is the shitty technology adoption curve. And if you want to know what the future of workers is, you look at the least privileged workers at the bottom and then you see that technology working its way up.

You look at drivers for Amazon. They have all these sensors pointed at their faces. Sensors started around the van. They're not given a long enough break even to deal with things like period hygiene.

And so women who drive for Amazon who go into the back of the van to do what their periods discover that that's all on camera because that's all being recorded. All of this stuff is subject to both manual and automated analytics. And at one point, Amazon was talking drivers for driving with their mouth open because that might lead to distraction while driving. And so as you say, it's kind of denuded to all dignity.

It really is very grim. And you know, Tim and I used to ride the Toronto Transit Commission buses to school in the morning when we were going to elementary school. And we loved the drivers who would sing and tell jokes and remember you. This is the thing that makes working in the world being in the world great.

It's having a human relationship with other humans, not having standardized labor units that have been automated and standardized to the point where they can be swapped out. You know, if you give a cashier or cash register instead of making them add up things on the paper, you could give them the surplus to talk with the customers and have a human relationship with them. Or you could speed them up so that you fire nine tens of the cashiers and you take the remainder and you make them work at such an accelerated pace that they can't even make eye contact. Tim, there were things in Corey's description there in his answer there that in my view, we should just make a social decision to outlaw.

Like, I am willing to say politically, I want to vote for the people who think you can eyeball surveil workers. And if other people want to stand up and say the surveillance of workers eyeballs is great, that's a good value to make to have a democracy and I know we're following that. Then there are other things, right? I'll build on the cash register example to say that I really struggle with what I think as a public policy measure, one should think about the rise of automated checkout and we've seen it.

I watched people turned into these managers of machines. They've gone from being somebody who did check out with me and asked me how my day was and asked me how my day was and how their day was. And now they get called over because the three apples I put on the weighing machine did weigh in correctly. And it seems dehumanizing to them dehumanizing to me.

I also get it. How do you think about weighing that? There's the stuff that is genuinely like grim and dystopic and maybe we should just outlaw. And then there's stuff like the just general automation, which there genuinely can be a consumer surplus from that.

Like time is a surplus for me. Things moving faster is a surplus for me. More checkout stations is a surplus for me. And there's a cost on the other side of it.

The first thing I'd say is we should be making more of these kind of decisions about what we really care about and what world we want to inhabit. I mean, one of the things that I think happens is by default, we don't pass any laws or have new ethical codes. I mean, ethics does a lot of work. And we just sort of allow a trump card to new stuff because it's new.

And I get that you don't want to ban everything new that shows up, but I feel that we have over the last 15 years or so. Sometimes just taking a position that the people don't get to vote on this. I mean, a good example is everything to do with children. I don't think there's a lot of people who think it's a great thing to surveil children and have targeted ads for children and try to create addictive technologies for children.

You know, when I worked in government, we tried to pass just basic even child privacy laws. We couldn't get a vote ever. And so one of the things that's going on is we're not even deciding these things as a society. And that gets to the problem of Congress not taking those unpopular issues.

But I also think this relates to our conversation earlier about competition and when it's good and when it's bad. Because I think for almost any endeavor, there's such a thing as healthy competition and such a thing as toxic competition. We were talking about the tension markets earlier. What is good healthy competition in the tension markets?

It's like making really great movies. New TV shows that people love, podcasts that people want to listen to. Toxic competition is the stuff you're talking about, essentially different forms of manipulation and addiction. And we've had this kind of like hands off.

We cannot try to direct things in a positive direction. I think that has been a giant mistake. So first I would say we have to even try to make the decisions. Now, how would I do the trade off?

I mean, I guess I would start with the most unredeeming toxic stuff and ban that first. And then see if we can, I mean, that's maybe easy, but we haven't been able to even do that. And I was sort of shocked when I worked in government that we just could not get a vote on what seemed like stuff. Privacy loss, like how many Americans, you know, the trade offs are privacy.

Maybe, you know, they have less data. The certain things work better. But the basics of sort of anti surveillance law, I mean, even national security was really into this stuff. They're like, it's too easy to spy on everybody.

And, you know, that's a problem for us as a national security issue. And we just could not get a vote on even the most basic anti surveillance, which would suggest like if you download a dog walking app, you can be just tracking you and uploading every kind of information about you that that should be illegal. I have been very, I've been disturbed. We've not been able to do more on surveillance and privacy.

And I've also been struck by how badly what has been done elsewhere seems to have worked out. I find I call this terms and conditions capitalism where you just move the burden onto the consumer. So Europe has put out some very sweeping rules that have given me the opportunity to individually decide which of the 300 cookies on every website I visit might be good. It might be bad.

Similarly, nobody's ever in my view to a first-personation read an iOS terms and conditions update. And I found that very often it seems to me where policymakers end up after the debate is saying, well, as long as there is disclosure, then the consumer can decide. But the consumer in a very rational way does not want to decide. So it is ended up, I think, in a very dispiriting place instead of creating a structure in which I'm confident what companies are doing is well bounded.

It is demanded of me, a level of cognitive work I'm not willing to do. And I think nobody else is willing to do to oversee those companies myself with not really great options if I don't like what they're doing. And so I'm curious how you think about that. No, I couldn't agree more.

I feel like if the byproduct of government action is that you are clicking on more little windows, like that is government failure. And I would trace it to frankly a lack of courage on the part of government and the regulators or the officials or, you know, to make decisions that are really supposed to help people. It's much easier to say, well, you know, I'm afraid to do something. So I'm going to help them decide.

So I agree, I think the GDPR has actually failed to prevent surveillance. That being the European bill that created all those pop-ups. GDPR, the European privacy law succeeded in creating a lot of pop-ups and things to mess with. Succeeded in making it harder to challenge big tech companies in Europe because they're over-regulated and the little guys have to also go through all this stuff.

And so yes, I think this has been a failure. I think for people to start to believe in government again, it has to help us in situations where we are not strong enough to deal with something much more powerful or something that has a lot more time to think about it. I mean, it's like we're playing poker against experts. You know, at some point we need to get back bone and have government on people's side.

Now I'm starting to sell like a politician. But I mean it. People say that, but really doing it makes making, you know, helping people when they are powerless or distracted or don't have energy to deal with things. Great.

So look, I love you both, but I think you're dead wrong about the GDPR. It just is a factual matter about where it comes from, what it permits, what it prohibits and why it failed because I agree it failed. So you may ask yourself, how is it that GDPR compliance consists of a bunch of cookie compliance dialogues? And the answer to that is that European federalism allows tax havens to function within the federation.

One of the most notorious of those is Ireland. And almost every American tech company, except for Amazon, pretends that it's Irish, so that its profits can float in a state of untaxable grace in the Irish city. And because of the nature of the GDPR enforcement for these bullshit cookie pop ups, which are the progeny of the big American tech companies, starts in Dublin with the Irish data commissioner, who to a first approximation does nothing. That's not bad, but I want to get you to explain the core mechanism you're describing here better because I actually don't know it because that bill did pass and then all of a sudden the entire internet filled with these pop ups.

So that's only because the companies went to Ireland, broke the law and said we're not breaking the law. And if you disagree, you have to ask the Irish data commissioner to enforce against us. But a few people, Johnny Ryan with the Irish Civil Liberties Association, Max Shrem's with NOIB, none of your business, this non-profit European non-profit, they dragged some of those cases to Germany. More importantly, they've got the European Commission to start modifying the way the law works.

So you can tick a box in your browser preferences and it can come turned on by default that says, I don't want to be spied on. And then they're not allowed to ask you. I mean, the answer is just going to be no. And so I think that corporations want you to think that it's transcendentally hard to write a good law that bans companies from collecting data on you.

And what they mean is it's transcendentally hard to police monopolies once they've attained monopoly status because they are more powerful than governments. And if that's their message, then a lot of us would be like, well, we need to do something. We need to turn the cartel into a rabble again as opposed to, God, I guess governments just have no role in solving this problem. The one place where I do disagree with you, I've covered a lot of different both cartels and rabbles, lobbying Congress.

It's not easy to regulate the Association of Community Banks, for instance. When you have something where there are in every single district, like individual leaders of the district will come and lobby their member of Congress. It's really hard. I'm not saying that monopolies are good because they make it easier to do it.

I'm just saying that it doesn't solve the problem of the government runs on money and influence. Sure. But can we agree on necessary but insufficient? Yeah.

So we can do that. I want to ask, but I want to build on this and ask a separate related question. Tim, you mentioned a second ago through the entertainment industry. And one of the questions about to come up is whether Netflix should be able to buy all of the assets or all of the entertainment assets, I should say, of Time Warner.

And this is one where I think people who care about the quality of the media, we consume seem for reasons that seem compelling to be very, very worried about having that happen. How would you think about that? Is this a place where we need to be, say, making value judgments that are different than our antitrust judgments? Is this a place where the antitrust laws can suffice?

Is everybody just worried about something they don't need to be worried about? How do you see it? Yeah. No, I think this is a place where if the antitrust laws are enforced correctly and fairly, that the acquisition would be blocked.

And I'd say that this is not a particularly exotic situation in the sense that you have the number one premium screening company wanting to buy the number three or number four. And if you do the numbers under the guidelines, which government issues that tell people when their mergers are presumptively illegal, the result is that this is a presumption of a result. The result is that this is a presumptively illegal merger. The reason I do think it's bad is I think that Netflix and Time Warner have frankly over their history been some of the most innovative, interesting outlets.

And often in an oppositional role, this goes way back, but Time Warner took a chance on Sound Film back in the 20s. In the 50s, they took a chance on television, which people thought was useless, and then prestige television, the early thousands with HBO and the Golden Age. So they take a lot of bets. Netflix has done a lot of innovative stuff, really interesting.

And frankly, you want to talk about good tech over the last 20 years, how about not having to wait until your show comes on. That's the form of efficiency I can agree with. And I think it would be a tragedy to have these two companies who are often so oppositional combined into one. I think culturally it would be a great mushification at the economic level, just to continue on this.

I think it's usually going to be those two companies who are bidding for the most interesting shows. So if you had a new version of White Lotus or something or the Wire, who are going to be bidding for it, it's going to be the Netflix and Warner HBO and Netflix, rather. The elimination of one bidder is just the definition of a loss of useful competition. So I think it's pretty straightforwardly illegal.

I don't think it's that complicated. Gory, you look like you wanted to jump in on that. I think that one of the things we should probably anticipate Time Warner saying in defense of this merger is the same thing that Simon Schuster and Pema Ren has said in defense of their failed merger that was blocked under the Biden administration. They said, oh, we'll still internally bid against one another within our divisions for the most premium material, and that will be exposed to discipline that way.

And I love what Stephen King had to say about this when he testified. He said, that's like me and my wife promising to both bid against each other on the next house we move into. Tim, one thing I was thinking about whilst reading a book was the metaphor use of a gardener. The way to think about economic regulation and antitrust and a bunch of the different buckets of solutions we're talking about is like a gardener who is trying to prune certain species and plans from taking over their garden.

And the gardener has to make judgments. And there are some decisions to make as a gardener where you don't want polite getting all of your garden and killing everything, but others are made for aesthetic reasons and others are made because you want to have native species and other invasive species. And there are all these sort of decisions being made. And having been around conversations of regulation and tech regulation for a long time.