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We discover Just Eat’s taste for creativity in B2B

Episode 8 of the B2B Marketing Needs Don Draper podcast, hosted by True, titled "We discover Just Eat’s taste for creativity in B2B" was published on July 19, 2022 and runs 30 minutes.

July 19, 2022 ·30m · B2B Marketing Needs Don Draper

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Episode Description

Shane Mansfield is the Marketing Director at Just Eat for Business

He’s an all-around experienced marketer, having worked in both B2B and B2C environments, clientside and agency. Just Eat for Business offers a huge variety of great-tasting and quality food, all through a single account.

We talk about:

  1. Which parts of “Just Eat” are carried across to a B2B audience
  2. What media is best for sales activation and brand building
  3. How to balance brand-building with driving demand
  4. The process of rebranding and selling to senior stakeholders

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