We Discuss The Power of NotebookLM & Minimising Clicks For PPC Success

In this episode of Digital Marketing from the Coalface, Dave and Julie explore the counter-intuitive reality of B2B growth: why receiving fewer clicks often signals a healthier strategy than chasing high-volume traffic.   They discuss the "Mark Kermode Effect"—a bizarre algorithmic failure where YouTube's AI confused Dave with the famous film critic based on their glasses and grey hair, driving thousands of irrelevant views that immediately bounced.   For engineering and tech leaders focused on efficiency, Julie and Dave also dive into practical applications of generative AI in operational workflows. Dave shares his experience using Claude Code to rapidly prototype and update internal resource management software, allowing non-developers to fix issues and run test plans via GitHub.   Finally, they look at how NotebookLM is transforming how technical data is consumed, turning dense structural engineering reports on infrastructure into engaging audio summaries.