We Do What People Like Us Do — Identity-Based Motivation (Part 5 of 5)

The series lands on the deepest layer. Jonathan Doyle on Oyserman's identity-based motivation research — "people act not because of incentives, but because acting is identity-congruent; we do what people like us do" — and why the most driven people aren't chasing goals, they're protecting an identity. Including reference groups (why you must choose who gets your time), the answer he gave a struggling sales executive about the snooze button, and the series' full arc closed: biology loads the gun, but meaning pulls the trigger."You don't climb Everest today. But you start today."Enquire about booking Jonathan to speak:https://jonathandoyle.co/Connect with Jonathan on Instagramhttps://www.instagram.com/jdoylespeaks/Jonathan is on Youtube here:https://www.youtube.com/channel/UCpCYnW4yVdd93N1OTbsxgyw