"We Don't Have Funding" Isn't the Real Problem

I want to challenge something I hear all the time: "We don't have funding." But here's the truth: not having funding is a symptom. When funding isn't coming in, it usually means something critical wasn't put together for the funder to see, receive, or understand before they were asked to give. If you've been saying, "We just need money," this conversation will help you pause and ask a better question: What haven't we positioned correctly? Because when you fix the foundation, the funding follows.