We Don’t Make Money on New Leases… Here’s Where the Real Profit Is

In this video, Rob Beardsley, Craig McGrouther, and Sam Morris break down why we don’t really make money on our new leases, we make money on our renewals and what that really means for multifamily operations.Instead of focusing only on occupancy or trade-outs, they explain how renewal rate directly impacts cash flow through turnover costs, vacancy, and operational risk. For long-term holders, renewals aren’t just a metric, they’re a key driver of performance.Learn more about LSCRE at www.lscre.com