We F*ucked Up So You Don't Have To Renewal Edition

We F*cked Up, So You Don't Have To: Episode 2 - The Renewal Red Flag RumbleUh oh, someone forgot the magic renewal dust! 🪄 In this episode, Melanie & Stino spill the tea about a huge account loss that could have been avoided. Buckle up for a cautionary tale about the importance of being proactive in customer success.Here's the down-low:A promised feature went MIA, leaving a $120,000 client feeling salty and ready to jump ship. ️We're talkin' major red flags ignored, folks. Lesson learned: don't sleep on those warning signs!Stino chimes in with some golden nuggets of advice:Early renewal discussions are your friend. Don't wait until the eleventh hour! ⏰Handover notes are a lifesaver. Ensure seamless transitions between teams.Churn happens. But it shouldn't be because of a lack of effort on your end.Melanie reflects on her fumbled renewal call and the importance of being prepared. We all know how crucial it is to provide value to our clients. Don't let a lack of preparation turn a happy customer into a churn statistic!Mentioned in this episode:Advertise your brand with Lifetime Value MediaAdvertise with LTVSubscribe to The Segment!The tech news you need. ...and some you don't.Segment