We fell for the content creation MLM scheme and odds are you're in the downline too! episode artwork

EPISODE · Aug 24, 2026 · 24 MIN

We fell for the content creation MLM scheme and odds are you're in the downline too!

from The Branding Fix

Okay so if you're trying to make money as a content creator and the numbers just aren't numbering, sit with us for a second. We were talking about this and realized the creator pitch and the MLM pitch are basically the same script. It's never been easier to start. Anyone can do it. Just get the course. And the presets. And the microphone. Make it one time, collect money forever. And then eventually somebody tells you the real move is teaching other people how to do the thing you're doing. Like. That's a downline. 📌 What we cover: So we went back and counted what we've actually bought over the years and it's bad. Presets we forgot the names of. Six social media templates from one company. Cameras, plural. Courses that told us nothing we didn't already know. We get into master resell rights and all the faceless digital marketing stuff too, because that's the same thing wearing a new outfit. And then we talk about what does work, which is slower and way less fun to put on a thumbnail. But it holds.⏱️ TIMESTAMPS:00:00 Content creation and the MLM playbook01:46 Why the creator pitch works on smart people02:49 The laptop on the beach lifestyle sell03:17 What we bought: presets, gear, courses07:16 The batching myth: a month of content in an hour09:07 Passive income isn't passive12:36 Master resell rights and the downline15:49 An actual MLM meeting, and LulaRoe18:49 What a real content business looks like22:00 How to actually make money as a creator23:22 Free brand challenge and Monday coworking☕ Pull up a chair. This is your monthly business check-in, and we're not sugarcoating anything. 👇 JOIN THE FIX YOUR BRAND CHALLENGE: https://www.thebrandingfix.com/fix-yo...

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We fell for the content creation MLM scheme and odds are you're in the downline too!

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