We Fucked Up...and got a little too personal | Episode 7

Have you ever sent every one of your customers a generic check-in email and been told you're not worth their time?  Or creeped your customer out by commenting on a social post they didn't know you saw?...no?  Well, then you haven't quite fucked up like we have.In this episode, we help you strike the balance between lazy and stalker vibes:00:00:00 - Survey says00:00:20 - Intro00:01:06 - Boob sweat00:03:14 - Too little personalization: The check-in email fail00:05:08 - The art of customized emails00:07:13 - Balancing efficiency and personalization00:09:43 - Too much personalization: The cupcake incident00:11:10 - Finding the right level of personalization00:13:16 - Personalized communication setting the tone00:16:02 - Starbucks gift card snafu00:19:24 - Alternatives to endless Zoom meetings00:21:04 - The experiment: Picking up the phoneAnd hey, we want to hear from you! What topics do you want us to tackle next? Reach out and let us know. Remember, we’re here to share how We Fucked Up So You Don’t Have To.Mentioned in this episode:Advertise your brand with Lifetime Value MediaAdvertise with LTVSubscribe to The Segment!The tech news you need. ...and some you don't.Segment