We Fucked Up...and underestimated the importance of SMB | Episode 12

Do you give more attention to your customers with the household names than you do your small-time companies?...no? Well, then you haven't quite fucked up like we have.In this episode, another guest joins us as we share our struggles with giving preferential treatment:00:00:00 - Intro00:02:08 - Overlooking SMB accounts00:04:34 - The allure of enterprise clients00:06:00 - Reframing SMB value00:09:14 - Lessons from enterprise pitfalls00:13:16 - Melanie’s mid-market insights00:18:41 - The power of customer praise channels00:23:03 - Adjusting standards for SMBs00:30:37 - Building scalable customer communities00:33:47 - Wrapping upAnd hey, we want to hear from you! What topics do you want us to tackle next? Reach out and let us know. Remember, we’re here to share how We Fucked Up So You Don’t Have To.Reach out to Melanie: https://www.linkedin.com/in/melanie-faye/Reach out to Stino: https://www.linkedin.com/in/stijn-smet-%F0%9F%90%B3-330435a9/Sign up for the Lifetime Value newsletter: https://lifetimevalue.link/subscribeMentioned in this episode:LTV ShopAdvertise your brand with Lifetime Value MediaAdvertise with LTVSubscribe to The Segment!The tech news you need. ...and some you don't.Segment