We Had 10,000 Users & the App Was Crashing Every Day

This episode is a real look at what happens when growth comes before you’re ready for it.I sat down with Nicola to talk about what it actually felt like building her business while everything was moving fast on the outside… and breaking behind the scenes.Because from the outside, hitting milestones like 10,000 users looks like progress.But what people don’t see is what comes with that.The pressure. The expectation. The reality of trying to hold something together while it’s still being built.Nicola shares what it was like navigating a stage where the business was growing, but the systems weren’t keeping up. Where things were going wrong in real time, and there wasn’t a clear roadmap for how to fix it.We talk about the moments where quitting would have been easier. The decisions you have to make without having all the answers. And what it really takes to keep going when things aren’t working the way you expected.This conversation is not about the highlight reel.It’s about the part where things feel unstable, uncertain, and harder than you thought they would be.We get into: What growth actually looks like behind the scenes  The pressure of scaling before everything is ready  Dealing with things breaking while still pushing forward  Why the hardest part is often after things start “working”  Choosing to continue when quitting feels easier If you’re building something right now and it feels like you’re constantly figuring it out as you go, this episode will hit.Because this is what it really looks like when things start to grow… and nothing feels fully in control.If you enjoyed this episode, make sure you follow Perls of Wisdom, so you never miss a conversation about what it really takes to build a business.This podcast is all about the messy middle. The part nobody talks about. The lessons, mistakes, and breakthroughs that happen while you are still figuring it out.If this episode helped you, I would love it if you could share it with a founder friend or tag me on social media so I can see you are listening.You can find me here: Instagram: @itsisobelperl LinkedIn: Isobel Perl YouTube: Isobel PerlWebsite: perlsinbusiness.comIf there is a founder you would love me to interview, or a topic you want covered, send me a message. I read more than you would think.And remember:You do not need to feel ready; you just need to decide to start.Love Isobel x