We had to be honest about why we were on Substack, name recognition or money?

We had to get honest with ourselves. Were we on Substack to build name recognition or to actually make money? Because the strategy for each is completely different, and staying in the middle is why most creators stay stuck.It's easy to tell yourself it's both. You're growing an audience, the subscriber count is ticking up, it feels like progress. You'll make money later.We hit that fork in the road and had to pick a lane. This video is the conversation we had with each other and the math that made the answer unavoidable.IN THIS VIDEO:→ The real reason we're on Substack (and the question every creator needs to answer)→ Why "both" isn't a strategy, it's a stall→ The income ceiling built into the paywall model that nobody talks about→ How we reframed Substack as a billboard instead of a bank account→ The 7-step monetization blueprint we're actually followingThis isn't a "Substack is bad" video. It's a "stop lying to yourself about why you're here" video.☕ New videos every Friday & live coworking every Monday.⏱️ TIMESTAMPS:00:00 Substack Income Ceiling00:45 The Fork in the Road02:02 Three Reasons You're Stuck03:20 Do the Substack Math04:39 Paywall Model Problem05:18 Substack as Billboard07:09 Step 1 Pick Your Goal08:05 Steps 2–4 Audit and Fix10:04 Step 5 Start a Blog HQ11:56 Step 6 Monetization Order14:44 Step 7 Cost vs Earnings16:06 Wrap Up and Next Video☕ Pull up a chair. This is your monthly business check-in, and we're not sugarcoating anything.👇 JOIN THE FIX YOUR BRAND CHALLENGE: • Fix Your Content In 10 Days (Free Brand Ch... 👇 JOIN THE FIX YOUR BRAND CHALLENGE:https://youtu.be/M8ZPlEzd_90💼 ABOUT THE BRANDING FIX:We're two solo bloggers documenting how we rebuild and future-proof our content and brand.🔔 New videos every Friday! Live co-working every Monday at 10am EST.🎧 Also available wherever you get your podcasts.Visit our website: https://www.thebrandingfix.comFREEBIES TO GET STARTED:- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3hSubscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1