‘We Had to Reinvent the Company Every Six Months’ — Caleb Morris on Resilience in the Business of Manufacturing

Camille Zyniewicz sits down with her colleague Caleb Morris, President of Viewrail, for a deep dive into the company’s history and rapid growth, the operational reinventions behind it, and the personal journey that brought him back to lead the family business.Caleb reflects on how Viewrail evolved from a 55-person team in 2017 when he started out there, to nearly 400 employees and $100M+ in sales just five years later. That pace of growth, he says, required them to “reinvent the company every six months.”They unpack the tension between innovation and efficiency, what it means to build resilience in a fast-growing company, and how Viewrail’s in-house approach—from manufacturing to marketing and IT—has shaped its culture.You’ll hear how the company is exploring shifts from inbound-only sales to a boots-on-the-ground territory approach, how AI is being explored across departments, and what traits define a great Viewrail employee. Caleb also offers a personal reflection on growing up and  staying in Northern Indiana, the strength of local community, and how hometown roots can shape a global business.Topics Covered:Reinventing company processes during periods of hypergrowthBuilding a resilient manufacturing ecosystemBalancing innovation vs. efficiency as a company maturesThe shift from inbound sales to localized territory teamsAI use at ViewrailHiring for grit, character, and adaptabilityThe advantages of building a national brand from Goshen, IndianaListen to hear:Why Viewrail over-invested in marketing before it was common in their industryHow doing things in-house created both agility and new challengesThe “1% better every day” mindset driving process innovationWhat it’s like to grow up around a business and eventually leading itBrought to you by:Season One of Landings is sponsored by the University of Notre Dame’s Industry Labs—partnering with regional companies to realize a shared competitive advantage.Production assistance by Wayfare RecordingEpisode Links:Learn more about ViewrailIndustry Labs at Notre Dame: industrylabs.nd.eduLearn more about Landings