We Left Substack, Shopify, and Paywalls (Here is Why) episode artwork

EPISODE · Jan 9, 2026 · 6 MIN

We Left Substack, Shopify, and Paywalls (Here is Why)

from The Branding Fix

After a year of experimenting with Substack and Shopify as side projects, we realized they were becoming major distractions from our core business. In this video, we explain why we are hitting "The Great Reset." We are demonetizing our content, deleting our paid newsletter, and closing our shop to return to the one thing that actually works: The Blog.If you're feeling burnt out by the pressure to be everywhere at once, this Coworking session is your permission slip to simplify.Watch the video: https://youtu.be/BSf33FHaVssIn this video, we cover:- Why we moved back to a standard newsletter provider- The reality of "shiny object syndrome" with Shopify- Why we are demonetizing to focus on authenticity- The visual & mindset shift we need for the futureTHE MOST IMPORTANT STEP THIS YEAR!Fix Your Brand Challenge: https://youtu.be/M8ZPlEzd_90⏱️ TIMESTAMPS00:00 Introduction: The Great Reset of 202501:19 Breaking Down the Great Reset01:49 Moved away from Substack and back to standard newsletter provider02:29 Shut down our non essential Shopify store02:57 Demonetizing everything except in platform ads03:40 Visuals Makeover: Authenticity Over Perfection04:44 Mindset Shift: Prioritizing Rest and Human Connection06:02 Final Thoughts👉 Join the Coworking Club: Subscribe for new videos every Friday documenting our journey to rebuild and future-proof our blog in the age of AI. And join us LIVE every Monday at 10am EST.💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI.🔔 New videos every Friday!🎧 Also available wherever you get your podcasts.Visit our website: https://www.thebrandingfix.comFREEBIES TO GET STARTED:- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3hSubscribe for more branding tips: https://www.youtube.com/channel/UCdhQeAZYSNfVcrQC31WaEHg

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We Left Substack, Shopify, and Paywalls (Here is Why)

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