"We must build demand for carbon-negative products," Marta Sjögren, Paebbl Co-CEO & Co-Founder

For this episode, we were joined by Marta Sjögren, Co-CEO and Co-founder of Paebbl, a company that's developing carbon-storing building materials by permanently mineralizing captured CO2 into valuable industrial products. Marta shares the complexities of bringing sustainable building materials to scale, including navigating buyer demand, policy, regulation and the uncertainty of a maturing market.