🚙 "We need to be tough" - Michael Schmidt about sustainability strategies (and the automotive industry)

Michael Schmidt from Virtual Identity is Creative Director and Mobility Industry Lead. After working in all agency positions - from design to creative to account management to strategy - he specialises in international digital communication strategies that involve digital-driven organisational change. Leading teams of up to 25 people, he is an expert when it comes to digital consulting capabilities from strategy, analytics, performance marketing, audience insights, as well as creative, art, copy, co-creation and change management. Besides his marketing know how, he ponders with thoughts on autonomous mobility – the next digital driver of economic and societal change after the smartphone – and how to get active against the climate crisis.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.