"We Plugged It In. It Started Smoking." | DeepTech F**kUps w. Ola Wassvik E02 ft. Erik Kayser

Welcome to DeepTech F**kUps, the podcast where engineers and founders finally talk about the projects that didn't go to plan.In this second episode, host Ola Wassvik sits down with Erik Kayser, CTO and co-founder of Re:notch — a company built on the insight that energy isn't scarce, it's just mistimed. Re:notch stores summer solar heat underground and releases it to warm buildings in winter. Erik brings years of deep tech hardware experience and the battle scars to prove it.In this episode:→ The server that crashed every Monday at 9am — for weeks — until someone finally sat in the room and watched.→ A $50,000 display shipped to a US trade show. Plugged in. Started smoking.→ Why deep tech trade show stands are almost always boring, and the 2x3 meter mural with a hidden Santa that stopped everyone in their tracks.→ What to do when your centerpiece just died and the show opens in the morning.→ Why deep tech companies almost always mess up their go-to-market.→ How Re:notch got its name — and why the .com being available was basically the deciding vote.→ "If you can't show the product, make it funny."If you've ever had hardware fail at the worst possible moment, hit subscribe. What's your worst trade show disaster? Drop it in the comments. #Startuplessons #Engineering #Hardware #EnergyStorage #CleanTech #Geothermal #Innovation #ProductDevelopment #TechPodcast #Founders #TradeShow