We Printed 50,000 Catalogues... With the Wrong Phone Number.

Ever had that stomach-sinking moment when you realise you've made a massive, irreversible mistake? Try 50,000 glossy brochures printed with the wrong phone number. One poor marketer handed over a random pensioner’s number to the public, then had to hire temps to stick the correct digits on every single copy by hand. It only got worse from there. Mail merge cock-ups that sent rival names to customers and a sixty grand exhibition display with a typo you couldn’t cover up with gaffer tape. Brutal.But here’s the thing. Back in 2004 there was no AI to save you, no Google to ask, and no easy fix. If you got it wrong, you owned it. You figured it out or went under. These stories aren’t just hilarious. They’re a lesson in grit, ownership and creative panic. Fancy hearing more of these marketing horror stories? Subscribe to the podcast and get stuck in. Link in bio.Send us Fan MailStruggling to prove marketing's worth to your board? Grab our free one-page Board-Proof Scorecard: 👉 Download the scorecard 👈Got a marketing problem you would rather not admit to? Reply to this and we will answer it anonymously on the show.Subscribe to our newsletter The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show:TikTok, YouTube