We Scrapped Our Course Model (Here's Why) episode artwork

EPISODE · Mar 20, 2026 · 19 MIN

We Scrapped Our Course Model (Here's Why)

from The Branding Fix

We're done with the course model, and we're documenting exactly why. The real truth about selling online courses, passive income, and what we're building instead.Everyone's selling a course. We're not. In this video, we're breaking down why the passive income myth is exhausting creators and audiences alike, and what we chose to do about it.We cover the expiration date problem with digital courses, subscription fatigue, and the business model shift we're making to keep our income stable without burning out our community.This isn't a tutorial. This is us documenting the pivot in real time.Watch the video: https://youtu.be/N5krTYp3bMw⏱ Timestamps:00:00 – No Course, No Pitch00:39 – Why Courses Expire Fast01:33 – The Scrapped Curriculum04:06 – From Course to Membership05:23 – Scrapping Membership Too06:05 – Content First Monetization08:18 – Reality Check: Subscriptions11:05 – Burnout and Paywalls12:58 – New Model: Platforms & Sponsors14:08 – Show Up as a Real Human16:12 – The Work Behind Free17:05 – Live Coworking Playbook18:54 – Subscribe, Comment, Clock Out👇 JOIN THE FIX YOUR BRAND CHALLENGE:https://youtu.be/M8ZPlEzd_90💼 ABOUT THE BRANDING FIX:We're two solo bloggers documenting how we rebuild and future-proof our content and brand.🔔 New videos every Friday! Live co-working every Monday at 10am EST.🎧 Also available wherever you get your podcasts.Visit our website: https://www.thebrandingfix.comFREEBIES TO GET STARTED:- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

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We Scrapped Our Course Model (Here's Why)

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