"We sell more because we have a good a price"

It's the good old basic principle of wholesale: the more you buy of a product, the less you have to pay for it. Sounds simple and it is. At METRO, this pricing system is called "„Buy More Pay Less“", or BMPL for short. And it is one of the measures that make METRO's sCore growth strategy so successful. Why that is and why it's sometimes not so easy to simplify things is what I talk about in this episode of MORE Podcast with Matthias Dutschmann, Managing Director Offer Management and Supply Chain at METRO Germany.