We talk with some of the local participants in the Viva Fresh Expo 2025. Viva Fresh launched in 2015 with the vision to highlight the vital role of the Tex-Mex corridor as a key trade route and production hub for fresh produce. The expo brings together 200 companies to show off what they do so great.

Michelle Cortez with Babia produce talked about how she is participating and the importance of women in the ag and produce industry. Joacim Hernandez with Bebo Distributing talked about how they represent Mexican farmers as the importer of record, packaging their goods into store ready products. Luis Bazan Director of the Pharr International Bridge talked about how important the Pharr International bridge is to importing fruits and vegetables. Brett Erickson with Little Bear Produce talked about how they supply one of the biggest grocery store chains in Texas. Will Beckwith with B&B Growers talked about some of the struggles they had because of the water shortage.