EPISODE · Jul 8, 2025 · 14 MIN
We used AI for outreach and it didn’t suck | Episode 11 | The Journey to £16 Million
from Eighty Twenty · host Doug and Rich
In this episode of Founder Therapy, Doug shares the early results of a new AI-powered outreach tool that’s helping connect creative talent in South Africa with agencies in the UK.Rich digs into the model: is this the future of outbound? Or just another shiny tool?Inside:How AI is helping generate high-quality leads without the spamThe structure behind Doug’s niche outreach strategyWhy segmentation matters more than automationThe early traction and what it means for hiring globallyWhether this could be productized and scaledFollow along as we build in public, test in public, and rethink how hiring gets done.Connect with us on LinkedIn:/ doughaines/ samsrichardOr learn more:https://mohara.co/https://kalium.co.uk/
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We used AI for outreach and it didn’t suck | Episode 11 | The Journey to £16 Million
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