"We Want Our Clients to Fire Us," Says Khierstyn Ross, Founder and CEO of 'Launch and Scale'

For the head of a successful business coaching firm, Toronto-based Launch and Scale, Khierstyn Ross, founder and CEO, has an odd goal. "We actually want our clients to fire us," the e-commerce strategist tells host and award-winning journalist Dean Rotbart. Khierstyn is crazy — crazy like a fox. Her firm's mission is to help launch and scale online brands until they achieve $3 million in annual sales. She's done that successfully for dozens of brands. However, by the time her clients' sales grow to $10 million in yearly revenues, Khierstyn says her nestlings need to move on. That is, fire her before she fires them. Whether you're a startup or long-established, Khierstyn's growth methodology and operational discipline are sure to impress you. Photo: Khierstyn Ross, Launch and ScalePosted: April 10, 2023Monday Morning Run Time: 37:12Episode: 11.34