Wearing the Brand – How Joel Strömberg and Berkeley Redefine Corporate Fashion Across Cultures

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This episode is 42 minutes long.

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This episode was published on June 15, 2025.

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from BRANDED WOR(L)DS · host Steven Baumgaertner

Joel Strömberg is Partner and Deputy CEO of the Swedish corporate fashion brand Berkeley. While usually leading operations from Gothenburg, he’s currently on a business trip in New York – right in the heart of one of the world’s most influential fashion and branding capitals. In this episode of Branded Wor(l)ds, we explore the global transformation of corporate fashion, the cultural dynamics behind branded apparel, and why what we wear at work says more about our brand than ever before.

Episode metadata supplied by the publisher feed · Published Jun 15, 2025

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Wearing the Brand – How Joel Strömberg and Berkeley Redefine Corporate Fashion Across Cultures

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