Weathering a Public Relations Nightmare

The 3 Smartest Ways to Weather a Public Relations Storm Bad things happen to good companies. There are many ways a successful, reputable business can find itself in crisis and there are proven techniques to weathering the storm. In this episode, Jaci will walk you through the best strategies if you ever find yourself on the receiving end of some bad publicity. From being transparent and proper communication to using social media the correct way, she’ll show you how to handle the situation in real time. For information on these strategies, check out these Razor Branding Blogs: WEATHERING A PUBLIC RELATIONS NIGHTMARE REENGINEERING YOUR BRAND THROUGH SWOT ANALYSIS 3 MARKETING TASKS SMALL BUSINESS OWNERS SHOULD OUTSOURCE And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso