Weathering the Storm: Beating the Odds to Build a Brand | Eric Hui, Terracea - Unlocking Moves Ep. 45

What does it take to WEATHER the storm and build a business from scratch -- with no industry experience? Join us for this week's episode of Unlocking Moves, the show that dives into the pivotal moments in a leader's journey that unlocked their true potential! Many leaders only like to talk about their "glory" stories - but host Kurt Wilkin is a firm believer that we learn more from our stumbles and mistakes, our "gory" stories. On this episode, Kurt has a raw and open discussion with Eric Hui, the founder and CEO of Terracea, an outerwear company that has you covered in all types of harsh weather. Eric's entrepreneurial journey started literally from scratch - with no real experience or network - but a great idea that filled a gap in the market. He talks about his entrepreneurial journey from Hawaii to Boston - including many missteps along the way. He covers the stubbornness required to start a company, developing a tolerance for risk, making (and thankfully SURVIVING) terrible hires, and maintaining a hyper focus on his vision. If you're thinking about starting a company, this episode provides a ton of phenomenal advice on what to do... and what NOT to do. About Eric Hui - Eric is the founder of Terracea, and manages all aspects of the business - from day-to-day operations to long-term strategy. He works with a talented team of people, and views each day as a new learning opportunity. More importantly, he embraces the challenges that come with launching an exciting outerwear business. About Kurt Wilkin - Kurt is a connector - of dots, ideas, and people. For the past 30 years, he has advised high-growth companies, starting his career with Ernst & Young, and today in his roles as chairman of HireBetter and managing partner of Bee Cave Capital. He's a serial entrepreneur with multiple successful exits and has helped hundreds of entrepreneurs and CEOs build their companies. Time Stamps: (00:00:00) Intro (00:02:23) A boy from Hawaii making winter apparel? (00:04:27) Eric's Background and why he started Terracea (00:10:28) QUICK TIPS when you wanted to persue your entrepreneurial journey (00:12:48) Sponsor: HireBetter (00:13:01) What does Terracea means? (00:14:45) Shell of the year award - Sorrel (00:16:43) JACKET GIVEAWAY!!! Watch here to WIN (00:17:40) Watch here to Get a TERRACEA DISCOUNT CODE (00:18:01) People (00:20:43) Who's Your Mike? (00:22:11) (00:25:02) Grit and Perseverance is the Key (00:28:06) (00:29:35) Ask Eric (00:30:21) Eric Hui's Unlocking Moves : Marketing (00:33:42) Listener's Advocate: Would you do it again? (00:34:59) Top 3 tips from Eric (00:38:06) Bonus Tip: If it sound too good to be true? QUADRUPLE Check! (00:38:57) Where do they get their product names? (00:40:15) Subscribe to Unlocking Moves (00:40:31) Outro (00:40:44) Wanna know Who's Your Mike? Take the Quiz Here