Web3 & Games Part 3: Building What Comes Next

Welcome to The Business of Games Podcast, brought to you by Xsolla.In this episode, hosts Chris Hewish and Lia Ballentine close out our three-part series on Web3 in games. Part 1 explored the promise. Part 2 confronted the chaos. Now, in Part 3, we look ahead and ask what happens if the industry finally gets Web3 right.Joining us are Brian Murphy, Head of Gaming and GTM at AppsFlyer, and Arron Goolsbey, COO at Mythical Games, who are two leaders shaping Web3’s second act.Together, they unpack how the next generation of blockchain games is being rebuilt: more scalable, more seamless, and more player-first. From invisible infrastructure to better onboarding, we explore how developers can make ownership meaningful, reduce friction, and rebuild trust after the hype.You’ll hear why scalability and adoption were the “two boss fights” that broke early Web3, how invisible systems can make blockchain feel as natural as multiplayer or cloud saves, and what happens when interoperability finally lets digital items, and player progress, travel freely between worlds.By the end, we lay out the roadmap for a smarter, more sustainable Web3: one where players don’t think about the tech at all. They just play.What you’ll learn:Why scalability and adoption are Web3’s biggest hurdlesHow early Web3 models confused speculation with participationWhat “invisible infrastructure” really means for game designHow ownership and interoperability can boost player loyaltyWhy Web3’s future depends on fairness, not decentralizationLet’s get into it.For more insights and resources, visit xsolla.com/podcast. Want to join the conversation? Follow and comment on our LinkedIn page at The Business of Games Podcast. That’s where we’ll be sharing updates, highlights, and continuing the discussion. And don’t forget to subscribe, rate, review, and share the podcast with friends who want to learn more about the business of games.