Web3: Anwendungsfelder in Marketing und Vertrieb - Eine empirische Potenzialanalyse

from Digitales Management · host Prof. Dr. Stefan Detscher, Prof. Dr. Michael Hepp

Basierend auf dem Buchbeitrag von Prof. Dr. Stefan Detscher und Michelle Knapp: Der Beitrag untersucht die Einsatzmöglichkeiten von Web3-Technologien in Marketing und Vertrieb. Es wird die Entwicklung des Internets hin zur dritten Webgeneration evaluiert, welche auf Blockchain-Technologie basiert und Dezentralisierung anstrebt. Im Fokus stehen die Implikationen von Web3 für digitales Marketing, einschließlich Smart Contracts, Kryptowährungen, NFTs und dem Metaverse. Anhand von Experteninterviews werden die Potenziale und strategischen Anwendungen von Web3-Technologien untersucht. Ziel ist es, praxisnahe Einsichten und skalierbare Strategien zu identifizieren.

Episode metadata supplied by the publisher feed · Published Jul 14, 2025

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This episode was published on July 14, 2025.

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