Web3 Experiment: I.A.D.S. Tests digital assets in retail episode artwork

EPISODE · Sep 26, 2025 · 6 MIN

Web3 Experiment: I.A.D.S. Tests digital assets in retail

from IADS Retail Park · host IADS

In this episode of The I.A.D.S. Retail Park, Maya sits down with Selvane to explore I.A.D.S.’s groundbreaking experiment with Web3 technology. During their 2022 General Assembly, the association issued POAPs to member CEOs and Academy graduates, diving headfirst into digital assets to understand their practical applications for retail. 🚀 The conversation reveals the ambitious brainstorming process that considered everything from metaverse storefronts to NFT awards, and why budget realities led them to focus on POAPs over costly virtual worlds. They discuss the challenges of educating members about crypto wallets, the complexities of Web3 regulations, and the decision to prioritize community value over monetization. 💎 What does it cost to build a functional metaverse store? How do you distribute digital certificates to traditional retail executives? Can Web3 technologies align with non-profit values? Tune in for practical insights into Web3 experimentation, lessons learned from real implementation, and why starting small might be the smartest approach to emerging technologies. ⚡👉Click here to read the exclusive on the A window into Web3.For more insights and updates, follow us on LinkedIn, check out our Substack, visit our website at iads.org for additional resources, and learn more here! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit iads.substack.com/subscribe

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Web3 Experiment: I.A.D.S. Tests digital assets in retail

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This episode was published on September 26, 2025.

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