Web3 Onboarding: to prioritize, or not?

Matthew & Rizzle do a little shitting on parades and stirring of pots on this week's episode of MARS. A non-trivial number of projects continue to innovate and push the envelope on what's possible in NFT Land amidst the current storm of $hitcoins and $memecoins, like Async.Art and their latest innovation: dynamic blueprints. That's great. That is exciting. For folks who've been in the space, we need this continued innovation. But most innovation is on-chain, and in times like these when gas prices are soaring, doing anything on-chain is prohibitively expensive for anyone new or looking to enter the space. That's not great. That sucks, straight up. Cue The Oath, a collaboration between Trevor Jones x Apollo Entertainment x Evening Standard that went live last week on Nifty Gateway that was claimed, for free, by 20,200 collectors and saw 12k+ new NG account sign ups, including many, many first time NFT collectors, some of whom have already engaged in collecting paid NFT releases. The space needs more friction-less on-boarding ports for new participants to enter. On top of on-boarding, it's also essential to keep crypto writ large a place that's as welcoming and hospitable to the subversive, fringe and weird elements of society as it is to the mega-consumer corporate players. The latter are important for mass-adoption, but the former are essential to keep this place a desirable destination for subsequent generations that create that new-new that excites culture. Shout-outs & Shots-fired: @asyncart @conlan @n0shot1 @dragonateyt @MattKaneArtist @Ripple @trevorjonesart @niftygateway @fabianospeziari @JisuArtist @jaendotart @minecraft @PlayStation @Roblox @JonathanWWolfe @EveningStandard @ApolloNft @W1curates @StrawberrySith @flyfrogsnft @wsavas @sergitosergito @cent @CausalityOfLife