Webflow CPO on How Product Leaders at AI-Native Companies Act as Individual Contributors | Rachel Wolan | E281

In this episode, Carlos Gonzalez de Villaumbrosia speaks with Rachel Wolan, CPO at Webflow, the visual development platform valued at $4 billion that empowers over 3.5 million designers worldwide. Rachel discusses Webflow’s bold strategy to evolve into an AI-native experience platform with the launch of AppGen, a tool bridging the critical gap between AI prototyping and true production for enterprises like The New York Times and Spotify.What you'll learn:The ICCPO Framework: Why modern leaders must remain patient zero and use their own tools to understand the systems they build.From SEO to AEO: Why Product Managers must now own Answer Engine Optimization as a primary distribution channel.AppGen Strategy: How to move beyond simple wrappers to generate full-stack, on-brand web apps directly from prompts.Key Takeaways👇:Build Your Own Leverage: How Rachel built her own Chief of Staff AI agents to automate research and scale her output.Production-Ready AI: Why the real opportunity lies in making AI outputs secure and brand-consistent for enterprise use.New Distribution: Adapting product strategy for a world where discovery happens through AI agents, not just search engines.Credits:Host: Carlos Gonzalez de VillaumbrosiaGuest: Rachel WolanSocial Links:Find out more about Product School hereFollow our Podcast on TikTok hereFollow Product School on LinkedIn here