Webinar: How AI can transform the wine and spirits trade

Panellists include Danny Cooper, chief information and digital officer at Virgin Wines; Rachel Wilson, general manager of Napa Valley Marriott; and Patrick Comiskey, Master of Fine Arts, wine writer and critic.As AI capabilities evolve at speed – enabling increasingly sophisticated product recommendations, targeted communications and data-driven insights – drinks businesses face a particular challenge: applying these tools in a category defined by complexity and deeply subjective consumer preferences.This session examines how AI-powered personalisation can be deployed effectively across retail, e-commerce and hospitality, and what a specialist, drinks-focused approach looks like in practice.Hosted in partnership with Preferabli, which provides recommendation solutions tailored specifically to the drinks sector, the webinar will bring together voices from across the trade — spanning digital retail, hospitality and wine criticism — to assess both the opportunities and practical realities of AI implementation. Hosted on Acast. See acast.com/privacy for more information.